What the NHTSA TV commercial - Right Decision is about.

The National Highway Traffic Safety Administration (NHTSA) has released a powerful TV spot called "Right Decision," which aims to raise awareness about the dangers of drunk driving. The emotional and impactful ad, which is just over a minute long, shows the devastating aftermath of a deadly car accident, caused by a driver who made the wrong decision to get behind the wheel while under the influence.

The ad begins with a happy scene of a family enjoying a day out in the park. But it quickly takes a dramatic turn when we see the family's youngest member, a little girl, being wheeled into an emergency room. The doctors and nurses work frantically to save her, as her parents and siblings look on in horror. We then see flashbacks of the events leading up to the accident, including the driver choosing to drink before driving.

The powerful message of the ad is clear: one wrong decision can have devastating consequences. It urges viewers to make the "right decision" and never drive while under the influence of alcohol or drugs. The ad ends with a warning that drunk driving kills thousands of people every year, and that it's a choice that has no good outcome.

The NHTSA's "Right Decision" spot is a sobering reminder of the real-life impact of drunk driving. It's a powerful call to action for people to think before they drink, and to choose a designated driver, call a ride share service, or arrange for a sober friend to drive instead. By spreading the message that drunk driving is never worth the risk, hopefully, we can prevent more tragic accidents from happening.

NHTSA TV commercial - Right Decision produced for NHTSA was first shown on television on November 4, 2022.