What the Craftmatic TV commercial - Dont Wait is about.

Craftmatic is a company that specializes in adjustable beds designed to cater to the varying needs of its customers. In their TV spot, 'Don't Wait', the company emphasizes the importance of not waiting to invest in a good night's sleep and encourages viewers to take action by purchasing one of their adjustable beds.

The ad opens with a woman sitting on her old, uncomfortable bed, struggling to find a comfortable position to sleep in. She is visibly frustrated and exhausted. Suddenly, the scene shifts to a luxurious bedroom where a middle-aged couple is shown relaxing comfortably in their Craftmatic adjustable bed. The narrator chimes in and makes a specific point that, many people wait too long to invest in their own comfort before it's too late.

The ad highlights the various features of the adjustable bed, such as the option to elevate the head and foot portions of the bed, which allows users to customize their sleeping positions and alleviate discomfort while sleeping. The narrator notes that the adjustable bed can also help improve one's overall health, by reducing snoring, acid reflux, and improving blood circulation.

The TV spot ends with a strong call to action, urging viewers to act now. The company offers a free information kit and a limited-time promotion, encouraging viewers to make the investment in their comfort and health.

In conclusion, the Craftmatic TV Spot, 'Don't Wait', is a persuasive ad that underscores the importance of investing in quality sleep. By showcasing the benefits of their adjustable bed, the company presented a strong argument for customers to consider purchasing their product.

Craftmatic TV commercial - Dont Wait produced for Craftmatic was first shown on television on August 11, 2013.