What the DriveTime TV commercial - Tax Refund is about.

DriveTime's TV spot titled 'Tax Refund' revolves around the idea of using your tax refund to buy a car. The ad features a woman who receives her tax refund and decides to put it towards purchasing a car from DriveTime.

The commercial begins with the woman excitedly checking her mailbox and finding her tax refund check. She then proceeds to DriveTime, where she is greeted by a salesperson who informs her of the various cars available. She test drives a few cars and finally settles on one that fits her needs.

The ad highlights DriveTime's easy financing options, low down payments and simple buying process, which make it convenient for people to buy a car, even if they have a low credit score.

The visuals and music of the commercial create a sense of excitement and celebration, making it clear that DriveTime believes in making car buying an enjoyable experience for its customers.

Overall, the 'Tax Refund' TV spot is an effective and engaging promotional piece for DriveTime, targeting anyone who may be receiving their tax refund and are looking to purchase a car.

DriveTime TV commercial - Tax Refund produced for DriveTime was first shown on television on January 9, 2019.