DriveTime television commercial 2023 - The Real Deal: Soft Pull

What the DriveTime TV commercial - The Real Deal: Soft Pull is about.

DriveTime TV Spot, 'The Real Deal: Soft Pull' is an advertisement that showcases the benefits of buying a used car from DriveTime. The ad emphasizes the convenience and ease of the car buying process through DriveTime's "soft pull" credit check.

The commercial opens with a man in a suit walking towards the camera with a smile on his face. He introduces himself as the DriveTime spokesperson and proceeds to explain the "real deal" of buying a car with DriveTime. He goes on to explain that DriveTime only requires a "soft pull" credit check, meaning that the credit check won't negatively impact the buyer's credit score. This is in contrast to a traditional "hard pull" credit check, which can be detrimental to a buyer's credit score.

The spokesperson then highlights the convenience of DriveTime's car buying process, stressing that buyers are pre-qualified for financing before even stepping foot on the lot. The commercial cuts to a DriveTime customer who shares her positive experience, noting how easy and efficient the process was.

In addition to the "soft pull" credit check, the DriveTime spokesperson mentions that the company also offers a 5-day return policy and a 30-day/1,500-mile limited warranty. These benefits help ensure that buyers are satisfied with their purchase and protected in case of any issues.

Overall, DriveTime TV Spot, 'The Real Deal: Soft Pull' is a persuasive advertisement that emphasizes the convenience and ease of buying a used car from DriveTime. By highlighting the "soft pull" credit check and other benefits, the commercial aims to convince viewers that DriveTime is a trustworthy and reliable option for anyone in the market for a used car.

DriveTime TV commercial - The Real Deal: Soft Pull produced for DriveTime was first shown on television on January 17, 2023.