What the DriveTime TV commercial - Easy Approvals: Car Commercial is about.

DriveTime is a company that specializes in helping people with less than perfect credit purchase quality used cars. In their TV spot, 'Easy Approvals: Car Commercial', the focus is on how the company is able to provide their customers with easy and hassle-free approvals.

The commercial starts with images of people who are clearly in need of a car. We see a mother carrying groceries while trying to manage her children, a young man in a suit carrying a laptop and a woman waiting for a ride in the rain. These scenes underscore the importance of having a dependable car.

The camera then cuts to a DriveTime dealership, with a sign that reads "Low Credit, No Problem". Inside the dealership, a salesman is shown interacting with a customer and the process is portrayed as quick and painless. The customer then drives away in a reliable car, happy to have been able to secure the financing they needed.

The commercial is effective because it speaks to the needs of a specific demographic - those who may have had difficulty in getting credit in the past. By highlighting the fact that credit history doesn't have to be a barrier to car ownership, the commercial offers a sense of hope and empowerment to its target audience.

Overall, the 'Easy Approvals: Car Commercial' from DriveTime is a simple and effective representation of the company's mission and the services they offer to their customers.

DriveTime TV commercial - Easy Approvals: Car Commercial produced for DriveTime was first shown on television on January 9, 2019.