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Advertisers of the Arm & Hammer Complete Care Toothpaste TV Spot, 'Traits'

Arm & Hammer Complete Care Toothpaste TV commercial - Traits
Arm & Hammer Oral Care

Arm & Hammer Oral Care is a company that specializes in providing dental care products to individuals. The company is well-known for producing high-quality toothpaste, toothbrushes, mouthwash, and den...

What the Arm & Hammer Complete Care Toothpaste TV commercial - Traits is about.

Arm & Hammer Complete Care Toothpaste TV commercial - Traits

Title: Arm & Hammer Complete Care Toothpaste TV Spot - "Traits"

[Intro music playing]

[Scene: A bright and modern bathroom with a person brushing their teeth confidently]

Voiceover: "Introducing Arm & Hammer Complete Care Toothpaste. The toothpaste that goes beyond ordinary."

[Close-up of the toothpaste tube being squeezed, releasing a refreshing blue gel]

Voiceover: "With its unique formula, Complete Care Toothpaste provides you with the ultimate oral care experience."

[Scenes of different people showcasing their unique traits]

Voiceover: "Just like you, our toothpaste is packed with traits that make it stand out."

[Scene: A person with a megawatt smile]

Voiceover: "Trait one: Whitening power. Say goodbye to dull and stained teeth."

[Scene: A person confidently speaking in front of a large audience]

Voiceover: "Trait two: Confidence. With a fresh and clean mouth, feel confident to speak your mind."

[Scene: A person indulging in their favorite food]

Voiceover: "Trait three: Sensitivity protection. Enjoy your favorite ice cream without any discomfort."

[Scene: A person giving a warm smile to a loved one]

Voiceover: "Trait four: Fresh breath. Share special moments with loved ones without worrying about bad breath."

[Scene: A person having a refreshing sip of water]

Voiceover: "Trait five: Long-lasting freshness. Experience that refreshing feeling, all day long."

[Scene: The Arm & Hammer Complete Care Toothpaste appears on the screen]

Voiceover: "Arm & Hammer Complete Care Toothpaste. Your destination for a complete oral care routine."

[Scene: The person in the bathroom finishes brushing and smiles confidently into the mirror]

Voiceover: "Unlock your unique traits with Arm & Hammer Complete Care Toothpaste. Be your best self."

[End music playing]

Voiceover: "Arm & Hammer Complete Care Toothpaste. The toothpaste that takes care of more than just your teeth."

[Screen fades to black with the Arm & Hammer logo and tagline: "Complete Care Toothpaste - Your Perfect Smile Partner"]

Disclaimer: The claims stated in this TV spot are not scientifically proven.

Arm & Hammer Complete Care Toothpaste TV commercial - Traits produced for Arm & Hammer Oral Care was first shown on television on March 4, 2018.

Frequently Asked Questions about arm & hammer complete care toothpaste tv spot, 'traits'

All ARM & HAMMER Toothpastes: Are formulated with 100% pure ARM & HAMMER Baking Soda. Deep clean throughout your mouth, in between teeth and along the gum line. Neutralize harmful acids that weaken and erode enamel.

It neutralizes acids and balances pH, cleans gently with low abrasivity, deep cleans between teeth and along gums, naturally removes surface stains, and freshens breath. Plaque acids cause the pH in the mouth to drop, and when the pH is too low acids can attack and damage tooth enamel, weakening teeth.

The ARM & HAMMER™ logo is brought over from son James' business, Vulcan Spice Mills. It symbolizes the myth of Vulcan, the Roman god of fire, who would strike his mighty hammer on his anvil. Over time, this strong and powerful icon becomes recognized as a symbol of quality all across the world.

Church & Dwight Arm & Hammer is a brand of baking soda-based consumer products marketed by Church & Dwight, a major American manufacturer of household products. The logo of the brand depicts the ancient symbol of a muscular arm holding a hammer inside a red circle with the brand name and slogan.

ARM & HAMMER Advance White Extreme Whitening is specially formulated with Baking Soda and Peroxide to give you a noticeably whiter, brighter smile. The Baking Soda gently removes plaque and surface stains with a deep cleaning action, while high levels of Peroxide target tough, set-in stains with extra whitening power.

POWERED BY NATURAL BAKING SODA ARM & HAMMER™ Essentials toothpastes harness the power of 100% Natural Baking Soda, which works differently to give you a better way to brush.

Brushing with toothpaste, especially one that has fluoride, helps to:

  • Remove plaque.
  • Resist decay.
  • Help strengthen the enamel that has been attacked by acids.
  • Clean and polish teeth.
  • Remove teeth stains.
  • Freshen breath.

Used in ancient times as a symbol of the god Vulcan, it came to be known as a symbol of industry, for example blacksmithing and gold-beating. It has been used as a symbol by many different kinds of organizations, including banks, local government, and socialist political parties.

The hammer is essentially a masculine force, and when striking or crushing it represents justice and revenge. The hammer is not only a tool; it represents might. When paired with an anvil, represents ANDROGYNE, and with that often fertility and creation.

Yes, Arm & Hammer Baking Soda is a staple baking ingredient as it causes dough or batter to rise, becoming light and porous when heated. But it can also be used in the kitchen to clean lunch boxes, microwave ovens, dishes, pots and pans, recyclables, drains and garbage disposals.

The ARM & HAMMER™ logo is brought over from son James' business, Vulcan Spice Mills. It symbolizes the myth of Vulcan, the Roman god of fire, who would strike his mighty hammer on his anvil. Over time, this strong and powerful icon becomes recognized as a symbol of quality all across the world.

Crest Pro-Health toothpaste contains stannous fluoride, says Clemenza. "If you're using that every day, you're going to have what looks like coffee stains,'' she says. "In the past, we used to give stannous fluoride to patients who had a high rate of decay.

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Actors

Actors who starred in Arm & Hammer Complete Care Toothpaste TV Spot, 'Traits'

Andrea Fazzini photo
Steve B. Walters photo
Steven Walters photo
Products

Products Advertised

Arm & Hammer Oral Care Advance White Extreme Whitening
Arm & Hammer Oral Care Complete Care
Arm & Hammer Oral Care PeroxiCare Deep Clean
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