Jim Beam is a company that specializes in the production of various types of bourbon whiskey. Founded in 1795 by Jacob Beam, the company has since become a household name within the beverage industry,...
Jim Beam's latest TV spot, 'Baseball Tradition: Beaning,' features the famed baseball player Bartolo Colón. The ad is set on a baseball diamond and showcases the long-standing tradition of 'beaning' in baseball.
The ad starts with Bartolo Colón walking up to the pitcher's mound with a Jim Beam bottle in his hand. He takes a sip of the drink and then throws a fastball towards the batter - which hits him right in the chest. The crowd cheers as the player drops his bat and takes his base.
As Bartolo Colón continues to pitch, the ad shows various scenes of players getting hit by the ball and taking their base. The voiceover describes the tradition of 'beaning' as a form of intimidation and respect in the game of baseball. The ad ends with Bartolo Colón raising his bottle of Jim Beam in a toast to the game.
The ad effectively highlights the connection between Jim Beam and baseball by showcasing a timeless tradition within the sport. The use of Bartolo Colón, a well-known figure in the world of baseball, adds credibility to the ad and helps to connect with the target audience of sports fans who enjoy a good drink.
Overall, the Jim Beam TV spot, 'Baseball Tradition: Beaning' Featuring Bartolo Colón is a clever and memorable ad that successfully promotes the brand's connection to the sport of baseball.
Jim Beam TV commercial - Baseball Tradition: Beaning produced for Jim Beam was first shown on television on April 6, 2021.
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