What the The General TV commercial - Hold On to Your Biscuits is about.

The General TV Spot, 'Hold On to Your Biscuits', is a humorous and engaging advertisement that promotes The General auto insurance company.

The TV spot opens with a family driving down a rural road in their car when suddenly they are cut off by a reckless driver. The father in the family exclaims, "Hold on to your biscuits, it's time to save some dough" and proceeds to call The General to purchase insurance. As the family waits for the insurance company to arrive, they engage in silly antics including the father using a frying pan as a steering wheel and the son impersonating a chicken.

The commercial is light-hearted and playful, incorporating humor to make the advertisement more memorable. The catchy tagline, "Hold on to your biscuits" ties in with the idea of saving money, as a common southern colloquialism for being frugal.

The General TV Spot, 'Hold On to Your Biscuits' successfully captures the attention of viewers and effectively promotes The General auto insurance company as an affordable and reliable option for car insurance.

The General TV commercial - Hold On to Your Biscuits produced for The General was first shown on television on October 18, 2015.