Axe, also known as Lynx in some regions, is a popular brand of hair care products known for its edgy and provocative advertising campaigns. The brand was first launched in France in 1983 and has since...
In the Axe Anti-Dandruff Hair Styling TV Spot titled "The Natural Look," the hair care brand showcases its latest innovation that not only styles your hair but also prevents dandruff. The commercial begins with a young man who is getting ready for a big day in front of the mirror. He is combing through his hair, trying to achieve the perfect look, but unfortunately, he is struggling with visible dandruff flakes.
The next scene shows the same young man using Axe Anti-Dandruff Hair Styling product. As he applies the product to his hair, the dandruff flakes disappear, leaving his hair looking clean and healthy. The man then proceeds to style his hair to perfection while showing off the natural look that the Axe Anti-Dandruff Hair Styling product provides.
Throughout the commercial, the brand emphasizes the importance of confidence and feeling good about oneself when it comes to grooming, styling, and taking care of your hair. The overall message of the commercial is clear; there is no need to sacrifice style for hair care. With the Axe Anti-Dandruff Hair Styling product, one can have both- style and healthy hair.
The TV Spot ends with the tagline, "Keep your hair looking naturally good with Axe Anti-Dandruff Hair Styling." The campaign is a perfect example of how brands are adapting to changing consumer needs and preferences by combining innovative solutions with trendsetting style.
Axe Anti-Dandruff Hair Styling TV commercial - The Natural Look produced for Axe (Hair Care) was first shown on television on May 27, 2013.
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