Kelley Blue BookKelley Blue Book (KBB) is a California-based automotive research and valuation company that has been providing accurate and up-to-date vehicle pricing and information since its foundin...
Kelley Blue Book is a renowned car valuation and automotive research company based in Irvine, California. The company is known for providing consumers with trusted information, tools, and resources essential in making informed decisions related to buying and selling cars. Recently, Kelley Blue Book launched a new TV spot called "Price Advisor" to bring attention to its latest pricing tool.
The Price Advisor tool is an innovative feature that provides car buyers with real-time price information and helps them find the best deals on the vehicles they want to purchase. This tool is available on Kelley Blue Book's website and can help car buyers save both time and money while making their car buying experience smoother and less intimidating.
The TV spot opens with a car buyer sitting in the driver's seat, looking confused as a car salesman stands outside the vehicle. The car salesman tries to convince the buyer to purchase a car at a high price point, but the buyer is hesitant. Suddenly, a voice-over takes over, introducing the Price Advisor tool, which provides real-time market data on the fair price of the car the buyer is interested in.
The Price Advisor tool is shown to be a game-changer, as the buyer is now able to see the car's worth and negotiate a price that's both fair and realistic. The end of the ad shows a satisfied buyer driving off in the car of their dreams, having gotten a great deal thanks to the Price Advisor.
This Kelly Blue Book TV spot is effective in showcasing the importance of the Price Advisor tool, which helps buyers make informed decisions and find the best deals on cars. The ad promotes Kelley Blue Book's mission to put people in control of the car buying and selling experience, making it easier and more transparent. Overall, this TV spot is a great representation of Kelley Blue Book's commitment to providing value-added services to its users.
Kelley Blue Book TV commercial - Price Advisor produced for Kelley Blue Book was first shown on television on October 21, 2013.
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