What the Target TV commercial - Tradition Twisters is about.

Title: Tradition Twisters - A Target TV Spot

Introduction:In a world where traditions are cherished, Target emerges as a brand that embraces the spirit of breaking conventions and reimagining the norm. In their TV spot titled "Tradition Twisters," Target celebrates the power of individuality and non-conformity, all while captivating viewers with the soulful and heartfelt voice of Sam Smith.

Scene 1: A Vibrant KitchenThe TV spot opens in a vibrant and bustling kitchen, where people from diverse backgrounds are gathered together, preparing meals and exchanging laughter. The scene encapsulates the idea of bringing people from different cultures and traditions together, symbolizing the unity that Target aims to foster.

Scene 2: Breaking the MoldAs the camera pans, we witness individuals breaking free from stereotypical traditions. A young girl is seen skateboarding through the living room, while her supportive family cheer her on. A couple boldly paints their front door in vibrant colors, expressing their creativity and rebellion against conformity. Each scene showcases Target's dedication to encouraging self-expression and embracing one's truest self.

Scene 3: Sam Smith's Soulful ArrangementIn the background, Sam Smith's captivating voice fills the air. The melody, beautifully arranged with a mix of traditional and contemporary instruments, blends seamlessly with the visuals, creating an emotional and uplifting atmosphere. The lyrics echo the essence of tradition-twisting, encouraging viewers to embrace their individuality and let go of societal expectations.

Scene 4: Festive MomentsThe TV spot culminates in a montage of joyful and festive moments, where people of all ages and backgrounds come together to celebrate life. A family gathers around a beautifully decorated Christmas tree, while friends dance the night away. The underlying message is clear - traditions are not limited to rigid customs but can be reimagined and personalized to bring joy and create meaningful connections.

Conclusion:Target's TV spot, "Tradition Twisters," encapsulates the brand's commitment to celebrating diversity, individuality, and breaking away from societal norms. Through captivating visuals and the soul-stirring voice of Sam Smith, the viewer is inspired to embrace their unique traditions, transforming them into powerful expressions of self. Target invites everyone to step out of their comfort zones, embrace change, and unleash their truest, most authentic selves. Because, at Target, we believe that tradition twisters lead the way towards a brighter, more inclusive future.

Target TV commercial - Tradition Twisters produced for Target was first shown on television on December 1, 2019.