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Advertisers of the Chantix TV Spot, 'Cold Turkey: Skyscraper'

Chantix TV commercial - Cold Turkey: Skyscraper
Chantix

Chantix is a prescription medication used to help people quit smoking. It contains the active ingredient varenicline and is manufactured by Pfizer, a leading pharmaceutical company. Background: Chant...

What the Chantix TV commercial - Cold Turkey: Skyscraper is about.

Chantix TV commercial - Cold Turkey: Skyscraper

Chantix, a medication designed to help smokers quit, has released a new TV spot that has been causing quite a buzz amongst viewers. The commercial, titled "Cold Turkey: Skyscraper," features a working mother who is determined to quit smoking.

The commercial begins with the woman standing on the roof a skyscraper, looking out over the city. She admits that she's tried to quit smoking before, but just couldn't do it. As she talks, images of her smoking habit flash across the screen - a cigarette in the car, a smoke break at work, hiding her habit from her child.

But the woman is determined to quit, and she's decided to go "cold turkey" with the help of Chantix. She pops a Chantix pill and, as she walks away, the camera pans out to show her standing on the edge of the skyscraper.

It's a dramatic image, but the woman has a newfound sense of strength and determination, thanks to Chantix. As she walks away from the edge, she says, "I'm going to do this," and viewers are left feeling inspired and motivated.

The Chantix TV spot has garnered a lot of attention for its unique approach to promoting the medication. Instead of focusing on the scientific aspects of how Chantix works, the commercial focuses on the emotional journey of a real person - and it's clearly resonating with viewers. People who have struggled to quit smoking are relating to the woman's story, and the commercial is giving them hope that they can quit, too.

Overall, the Chantix TV spot "Cold Turkey: Skyscraper" is a powerful piece of advertising that shows how a medication can help change lives. By putting the focus on real emotions and experiences, the commercial is helping Chantix connect with its audience in a meaningful way.

Chantix TV commercial - Cold Turkey: Skyscraper produced for Chantix was first shown on television on October 6, 2019.

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Agenices

Agenices of the Chantix TV Spot, 'Cold Turkey: Skyscraper'

Chantix TV commercial - Cold Turkey: Skyscraper
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

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Chantix
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