Company Gap, often referred to simply as Gap, is a renowned American retail brand that has made its mark in the fashion industry. Founded in 1969 by Doris and Don Fisher, it has become synonymous with...
The Gap TV Spot, 'Logo Remix' is a hip and trendy ad campaign featuring popular singer SZA, producer Metro Boomin, Japanese comedian Naomi Watanabe, and actor Miles Heizer. The campaign centers around the iconic Gap logo, which is given a new and fresh look by these cultural influencers.
The ad starts with SZA singing a smooth R&B tune while wearing a black leather jacket, pants, and a cropped white turtleneck. Her outfit is completed with a pair of white high-top Converse sneakers. The music is produced by Metro Boomin, who is also featured in the ad, wearing a yellow hoodie and black pants.
As the camera zooms out, we see Naomi Watanabe dancing on the street in a colorful outfit. Her love for fashion and humor has made her a fan favorite in Japan, and she adds a lively and exciting energy to the spot.
Finally, we see Miles Heizer sitting on a chair, staring into the camera while wearing a denim jacket with a striped shirt and beige pants. His outfit is simple yet stylish, completing the Gap's message of classic, yet modern fashion.
All these influencers bring their unique personalities and fashion styles to the campaign, remixing the Gap logo to represent this modern era. The logo itself is reinvented, with colorful blocks and letters spelling out the word "Gap," giving it a playful and youthful twist.
Overall, the Gap TV Spot, 'Logo Remix,' is a creative and fresh campaign that effectively uses cultural influencers to give the brand a modern vibe. The ad certainly attracts the youth demographic and showcases Gap's relevance in today's fashion world.
Gap TV commercial - Logo Remix produced for Gap was first shown on television on January 27, 2018.
The song "Hold Me Now (Metro Boomin Mix)" is a remix of the original track by the Thompson Twins ), featuring Metro Boomin. It was released in 2018 and has gained popularity since then. The remix was created by Metro Boomin, a well-known producer in the music industry.
The Thompson Twins were a British pop band that was active in the 1980s. "Hold Me Now" is one of their most popular songs, originally released in 1983. The Metro Boomin Mix version of the song brings a fresh and modern twist to the original, blending elements of pop, electronic, and hip-hop music.
This remix of "Hold Me Now" was used in a Gap campaign ad, which featured Metro Boomin dancing with SZA. The remix brings a contemporary sound to the iconic '80s hit, making it more appealing to a new generation of listeners.
The lyrics of "Hold Me Now (Metro Boomin Mix)" convey a message of love and affection ). The song expresses the emotions and feelings associated with being in love and the desire to be close to someone. The catchy melody and upbeat rhythm make it a memorable and enjoyable track to listen to.
Overall, "Hold Me Now (Metro Boomin Mix)" is a remix of a classic Thompson Twins song that combines elements of pop ), electronic, and hip-hop music. It has gained popularity through its use in a Gap campaign ad and offers a fresh take on the original track.
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PHD USA is a part of the global media and communications agency, PHD Worldwide. Founded in London in 1990, PHD has expanded to become a leading global agency with over 6,000 employees in more than 100...