What the National Association of Broadcasters TV commercial - We Are Strong is about.
The National Association of Broadcasters (NAB) TV spot titled 'We Are Strong' is a powerful messaging campaign that showcases the critical role played by the broadcast industry in times of crisis. The 30-second ad highlights how radio and television broadcasters become a beacon of hope and provide accurate and up-to-date information when the nation faces an emergency.
The ad starts with shots of a newsroom where a correspondent is diligently working to deliver news about a crisis happening in the area. Viewers are then taken through a series of sequences showing how radio and TV broadcasters responded to the pandemic, natural disasters, and other events that impacted communities. The ad also includes snippets of broadcasters on-air seeking to reassure audiences and provide clear directions on what the public should do in times of uncertainty.
Throughout the ad, the phrase "we are strong" is repeated, giving viewers a sense of the unity felt amongst broadcasters in the face of adversity. The spot pulls at the heartstrings, reminding us of the role played by broadcasters in bringing people together, comforting them in times of need, and delivering information that can save lives.
Overall, the NAB TV spot is a testament to the essential role broadcasters play in the community. By highlighting their critical work, the ad provides a new perspective on the importance of broadcasting during emergencies. Whether it's reporting on breaking news stories or providing safety information in times of crisis, broadcasters are there to keep the public informed and connected.
National Association of Broadcasters TV commercial - We Are Strong produced for
National Association of Broadcasters
was first shown on television on May 10, 2020.
Frequently Asked Questions about national association of broadcasters tv spot, 'we are strong'
We focus on ensuring broadcasters' ability to grow and innovate to provide their communities with a lifeline during emergencies, vital local news and investigative reporting, and the entertainment they depend on every day. NAB delivers value to our members through advocacy, education and innovation.
The National Association of Broadcasters (NAB) is a trade association and lobby group representing the interests of commercial and non-commercial over-the-air radio and television broadcasters in the United States.
The NAB was formed in Chicago in 1923, when a small group of radio station owners entered into a dispute with the American Society of Composers, Authors, and Publishers (ASCAP) over royalty payments. The station owners lost this initial dispute, but their organization continued to grow in influence.
NAB is the premier trade association for America's radio and TV broadcasters, who provide the most popular programming, important news and unparalleled service.
Broadcast TV, sometimes known as over-the-air TV, is a type of television service that does not need a satellite, cable, or fiber-optic connection. Advertisers and viewers benefit from their use because it helps them reach their target demographic at the best time and place for their campaigns to succeed.
NBC holds the broadcast rights to several annual specials and award show telecasts, including the Golden Globe Awards and the Primetime Emmy Awards (which are rotated across all four major networks each year). Since 1953, NBC has served as the official U.S. broadcaster of the Macy's Thanksgiving Day Parade.
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In 1985, NBC became the first American television network to broadcast programs in stereo.
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This fact gives both print and broadcast journalism important functions that include influencing public opinion, determining the political agenda, providing a link between the government and the people, acting as a government watchdog, and affecting socialization.