What the Fresh Step Extreme Lightweight Hovercat TV commercial - Hypnotic is about.

Fresh Step Extreme Lightweight Hovercat TV spot, 'Hypnotic' is a 30-second commercial that features a mesmerizing and gravity-defying hovercat. The ad showcases the benefits of Fresh Step's Extreme Lightweight cat litter by highlighting how light yet powerful it is, even for the most active feline friends.

The commercial starts with a white cat sitting in an all-white room, while the newscaster-style voiceover explains how Fresh Step's Extreme Lightweight litter is so incredibly light, it makes cleaning up after your cat feel like a breeze. Suddenly, the cat begins to levitate, and the spot transforms into a hypnotic dance between cat and litter.

As the music intensifies, the cat starts performing a series of gravity-defying acrobatics, such as bouncing off walls, high-jumping, and weaving through the air effortlessly. The audience is left awestruck by the spectacle, and the commercial ends with the cat landing on its litter tray, symbolizing the litter's ability to handle even the most active cats' needs.

The commercial effectively showcases the litter's lightweight nature without compromising on its effectiveness, as the litter is shown seamlessly containing the cat's mess and odor. The ad's hypnotic escapade transcends the cluttered pet litter market by taking a lighthearted and creative approach to advertising what is usually considered a mundane product.

Overall, Fresh Step Extreme Lightweight Hovercat TV spot, 'Hypnotic' is a unique and engaging commercial that successfully drives home the message of what the product can do for pet owners.

Fresh Step Extreme Lightweight Hovercat TV commercial - Hypnotic produced for Fresh Step was first shown on television on September 28, 2014.