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Advertisers of the Gorton's Smart and Crunchy Fish Fillets TV Spot, 'Next Generation'

Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation
Gorton's

Gorton's, known for its iconic yellow and blue packaging, is an esteemed American seafood company that has been delighting taste buds for over 160 years. Founded in 1849 in Gloucester, Massachusetts,...

What the Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation is about.

Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation

Title: Gorton's Smart & Crunchy Fish Fillets TV Spot - 'Next Generation'

Introduction:In the competitive world of frozen seafood, Gorton's continues to innovate and captivate its audience with their mouthwatering fish products. One such creation is the Smart & Crunchy Fish Fillets, a perfect fusion of flavor and texture that is sure to tantalize anyone's taste buds. And in their groundbreaking TV spot titled 'Next Generation,' Gorton's showcases the exceptional qualities of these delectable fillets while highlighting their commitment to quality, sustainability, and culinary advancement.

Scene 1: Setting the StageThe TV spot opens to a bustling fishing boat, where hardworking fishermen wearing Gorton's branded attire enthusiastically showcase their enthusiasm and dedication to their craft. The sound of waves crashing against the boat's hull creates an atmosphere of adventure and authenticity.

Scene 2: Journey to PerfectionAs the camera zooms in on the fishermen sorting through their catch, it becomes evident that they are meticulously selecting the very best fish for Gorton's Smart & Crunchy Fish Fillets. The scene transitions to a high-tech Gorton's facility, where state-of-the-art machinery and skilled seafood experts ensure a seamless transition from fresh catch to frozen culinary masterpiece.

Scene 3: The Innovation BeginsInside Gorton's cutting-edge culinary lab, a team of scientists and chefs huddles around a table, discussing the future of frozen seafood. They excitedly introduce the Smart & Crunchy Fish Fillets, each step of its development detailed with passion and precision.

Scene 4: The Smart & Crunchy ExperienceCut to a modern kitchen setting where an enthusiastic home cook prepares the fillets according to the Gorton's recipe. The Smart & Crunchy Fish Fillets sizzle in the oven, emitting a tantalizing aroma and a distinct crunch that instantly grabs the attention of the viewers.

Scene 5: Culinary DelightAs the cook showcases the finished dish, a beautifully plated Smart & Crunchy Fish Fillet, the camera captures the flaky texture of the fish and the golden-brown coating with precision. With every bite, the fillet delivers an explosion of flavors and crunch, eliciting pure satisfaction from the delighted cook.

Scene 6: Commitment to SustainabilityThe TV spot takes a moment to emphasize Gorton's commitment to sustainable fishing practices. It highlights how Gorton's sources their fish responsibly, ensuring the preservation of marine habitats and the well-being of ocean ecosystems for future generations.

Scene 7: The G

Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation produced for Gorton's was first shown on television on February 8, 2015.

Frequently Asked Questions about gorton's smart and crunchy fish fillets tv spot, 'next generation'

High quality, sustainably WILD-CAUGHT Alaska Pollock. Flash-frozen at the peak of freshness to lock in full flavor & nutrition. 100% WHOLE FILLET FISH with: no fillers, no preservatives, no artificial colors or flavors, no hydrogenated oils, and no antibiotics.

BORN AND RAISED IN GLOUCESTER, MA Our tale begins in Gloucester – America's oldest seaport and the birthplace of the US fishing industry. Gorton's was founded here in 1849, and we've been proud to call it our home ever since.

In 1953, the company was the first to introduce a frozen ready-to-cook fish stick, which won the Parents magazine Seal of Approval. In 1957, Gorton-Pew Fisheries name was changed to Gorton's of Gloucester; in 1965, it became The Gorton Corporation, and it is now known as Gorton's.

Most of our seafood products are wild-caught species, caught primarily in the Bering Sea, the Barents Sea, the North Pacific Ocean, and the Atlantic Ocean. We also procure farm-raised aquaculture seafood including tilapia and shrimp, from various countries, including Ecuador, China, Indonesia, Vietnam, and India.

Using Gorton's Fish Fillets is an excellent source of protein and can be an easy replacement for beef and chicken.

Family-pleasing fried taste with a breading that won't weigh you down. Gorton's Air Fried Fish Fillets are fried in air, not oil, for a light & crispy breading with less grease and fat. 100% wild-caught Alaska Pollock, sourced responsibly, and a good source of protein. We air fry our products so that you don't have to.

High quality, sustainably WILD-CAUGHT Alaska Pollock. Flash-frozen at the peak of freshness to lock in full flavor & nutrition. 100% WHOLE FILLET FISH with: no fillers, no preservatives, no artificial colors or flavors, no hydrogenated oils, and no antibiotics.

Fish sticks are the American cousins of British fish & chips: they may seem to speak the same language of white fish meat enclosed in a fried batter exterior, but American fish sticks tend to be smaller, and sometimes are even made out of a fish paste and then molded into their distinctive rectangular shape.

Thomas Slade Gorton, Jr. Thomas Slade Gorton, Jr. began as a fisherman's apprentice aboard schooners fishing on the Grand Banks off Newfoundland, Canada and founded the Company in 1928. His son, Michael Gorton, Sr., who led the company for over 50 years, has embodied Slade Gorton's core values of passion, respect, humility, and grace.

NissuiNissui USA Inc Gorton's of Gloucester/Parent organizations

Say hello to great taste: High quality, WILD-CAUGHT Pollock. QUALITY INGREDIENTS with: no fillers, no preservatives, no artificial colors or flavors, no hydrogenated oils, and tested mercury safe.

Gorton's utilizes the latest scientific data and best practices to ensure our seafood is responsibly sourced, made, and packaged for generations to come.

Videos

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Agenices

Agenices of the Gorton's Smart and Crunchy Fish Fillets TV Spot, 'Next Generation'

Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation
Connelly Partners

Connelly Partners is an independent advertising agency based in Boston, Massachusetts. The agency was founded in 1999 by Steve Connelly with the goal of creating innovative and effective marketing cam...

Gortons Smart and Crunchy Fish Fillets TV commercial - Next Generation
TargetCast tcm

TargetCast tcm is a marketing and advertising agency that specializes in media planning and buying. The company was founded in 2006 and has been providing innovative advertising solutions to clients a...

Products

Products Advertised

Gorton's Smart & Crunchy Fish Fillets
Gorton's Smart & Crunchy Fish Sticks
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