Gorton's, known for its iconic yellow and blue packaging, is an esteemed American seafood company that has been delighting taste buds for over 160 years. Founded in 1849 in Gloucester, Massachusetts,...
Gorton's TV Spot, 'Castaway: Coco' is an interesting and engaging advertisement that features a seagull named Coco who becomes stranded on a deserted island after a shipwreck. The advertisement is a clever take on the popular Tom Hanks movie "Castaway."
In the TV Spot, Coco is seen on a deserted island with only a few supplies, including a Gorton's fish stick. However, Coco soon realizes that the fish stick can be used as bait to catch more fish, and he spends his days fishing and enjoying the Gorton's fish sticks.
As the advertisement progresses, we see Coco's appearance change, as he begins to grow a beard and develop a more rugged look. However, no matter how long he spends on the island, he never loses his love for Gorton's fish sticks.
The advertisement is both entertaining and effective, as it showcases the delicious taste of Gorton's products while also telling a compelling visual story. The use of a lovable seagull as the main character makes the advertisement accessible to viewers of all ages, while the ability of Coco to survive on his own with just a few supplies is a testament to the quality of Gorton's products.
Overall, Gorton's TV Spot, 'Castaway: Coco' is a well-crafted and engaging advertisement that effectively communicates the quality and taste of Gorton's products, while also providing a fun and entertaining visual experience for viewers.
Gortons TV commercial - Castaway: Coco produced for Gorton's was first shown on television on January 25, 2018.
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