Ancestry is a genealogy and family tree tracing service that allows users to research their family history and discover their roots. The company was founded in 1983 and has since grown to become one o...
In the TV spot for Ancestry, titled 'Leaf', the viewer is taken on an emotional journey through the experiences of a woman who discovers something unexpected about her family history. The spot aims to highlight the importance of family and how, even though we may not know everything about our heritage, it is an integral part of who we are.
The ad begins with a close-up shot of a woman's hand as she taps on a leaf icon on her tablet screen. The icon represents a hint to her family history, and as she taps it, she is taken on a journey through a series of flashbacks. We see her as a child, observing her grandmother's cooking in the kitchen. The woman then looks at an old family picture, revealing a person she has never seen before.
As the story unfolds, the woman discovers that the person in the photo is her great-great-grandmother. Overwhelmed with emotion, she is seen tearing up as she realizes the significance of this revelation. The spot ends with a voice-over encouraging viewers to explore their own family history and invites them to embark on their own journey to discover their roots.
The ad's concept of 'leaf' is a reference to the leaf-shaped icons that Ancestry uses to signify new family history hints that can make humans more connected to their family history. The music, lighting, and storyline all evoke a strong sense of nostalgia and curiosity about one's roots.
Overall, the Ancestry TV Spot 'Leaf' is a touching and effective way to convey the importance of family history and encourage people to explore their own genealogy.
Ancestry TV commercial - Leaf produced for Ancestry was first shown on television on February 28, 2022.
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