iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Company Details : iSpot.tv The company's always-on platform measures the business impact and brand impact of TV advertising and offers fast, accurate and actionable information that empowers brands to justify and optimize TV and video investments.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.

How does TV advertising work? To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

“TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV adverts still average four times the sales lift of digital.”

iSpot Leadership

• Sean Muller. Founder & CEO.
• John McCloskey. Chief Revenue Officer.
• Dan Karr. Chief Financial Officer.
• Cassandra Arora. Chief Marketing Officer.
• Nick Aluia. Chief Product Officer.
• Mark Myers. Chief Commercial Officer.
• Peter Daboll. Chief Strategy & Insights Officer.
• Mark Schliemann. Chief Information Security Officer.

Sean Muller is the Founder & CEO at iSpot.tv .

The average CTR was 3.17% for Google Ads in 2021. So, you can do the math. Let's say you publish a tech website with 100,000 visitors a month and these visitors viewed every one of the ad units on your site, a CTR of 3.17% would yield 3,170 clicks. At $0.51 per click, that's a monthly earning of $1,616.

Google then pays you for the ads displayed on your site based on user clicks on ads or on ad impressions, depending on the type of ad. AdSense gives you instant and automatic access to a huge source of advertiser demand, which means competition for your ad spaces, more relevant ads, and ads for all your online content.

TV advertising naturally increases sales for your business. It helps show consumers what your brand can offer and encourages them to take more interest in your business and your brand. TV ads can also show consumers how to use your product, often convincing them to try something new or further engage with your brand.

There's a reason TV is the second-most profitable advertising medium in the US. Not only can your brand reach large and engaged audiences by aligning with trustworthy content, but you can also create emotional connections with consumers, which improves ad recall and drives real results for thousands of our partners.