What the Cheetos Popcorn TV commercial - Cant Touch This is about.

Cheetos, the crunchy snack that has become an American favorite, has come up with a new marketing campaign called 'Can't Touch This.' This campaign features a brand new snack, Cheetos Popcorn, which is a combination of the classic Cheetos flavor and the irresistible crunch of popcorn. To promote this new snack, Cheetos has teamed up with 90s rap legend MC Hammer in a clever and entertaining new TV spot.

In the TV spot, MC Hammer is seen walking down the street while eating a bag of Cheetos Popcorn. As he munches away, he suddenly becomes surrounded by people who are trying to steal his snack. However, Hammer effortlessly dances his way out of their clutches, proudly proclaiming that 'You can't touch this.' All the while, he is accompanied by the upbeat and catchy tune of his legendary 1990 hit song of the same name.

The TV spot creatively highlights the unique combination of Cheetos and popcorn, while also tapping into the nostalgia of MC Hammer and his iconic music. It's a perfect match that is sure to catch the attention of snack-lovers and music enthusiasts alike. The ad also cleverly promotes the idea of enjoying Cheetos Popcorn as a snack that's so good, it's impossible to resist – just like MC Hammer's smooth moves.

The 'Can't Touch This' campaign doesn't just stop with the TV spot, though. Cheetos is also running a social media contest where users can share videos of themselves dancing to the song 'Can't Touch This' for a chance to win prizes. This creative marketing approach is sure to engage with younger audiences and encourage interaction with the brand.

In conclusion, the Cheetos Popcorn TV spot featuring MC Hammer and his hit song 'Can't Touch This' is an entertaining and creative marketing campaign that effectively showcases the new snack's irresistible flavor and crunch. The collaboration with MC Hammer perfectly ties in nostalgia and encourages engagement with today's social media-savvy younger audience. It's a smart move by Cheetos that is sure to leave a lasting impression on snack-lovers and music enthusiasts alike.

Cheetos Popcorn TV commercial - Cant Touch This produced for Cheetos was first shown on television on August 20, 2020.