Christmas 1969 Sixteen-year-old Mike Kittredge, too broke to buy his mother a present, melts some crayons to create a homemade candle. A neighbor takes an interest and wants one of her own. With that small stake, Mike buys enough wax to make two candles - one for his mom, and another to sell.

Since they are built to last for a long time and always have a high performing wick, the Yankee Candle is an excellent choice for many people. Yankee Candles burn down evenly, and they take a very long time to use up. The Yankee Candles are made of natural material, and therefore they burn at a slower rate as well.

At Yankee Candle, we are committed to delivering distinctive products and experiences in a sustainable and socially responsible way for our customers, communities, and employees - now and for generations to come.

The Beautiful Day Large Jar provides 110 to 150 hours of fragrance. Bask in the sun of Beautiful Day, a floral mix of jasmin, mandarin, orange flower, magnolia and base tones of ylang-ylang and sandalwood.

“The decision is part of a broader effort to adapt to new ways of working, encourage greater collaboration, reduce overhead and use our real estate more efficiently.” Advertisement: News of the closure came with an announcement that 13% of the company's office workers were or will be laid off worldwide.

With all else being equal, a 2-wick candle will have a stronger hot throw than a 1-wick candle. In other words, the scent will be stronger and you'll notice it filling up the room faster. That's because having 2 wicks lit generates more heat, causing the wax to melt and release fragrance at a higher rate.

Vanilla Vanilla. Vanilla is one of the most popular candle scents and a versatile fragrance for candle makers to blend. The fragrance pairs with almost any other candle scent, adding a simple sweetness to the overall candle aroma.

Weaknesses: Because Yankee sells premium candles, they are sold at a premium price. Some consumers might view their product as too expensive, especially taking into consideration that candles are consumable products. Candle purchases are based on what customers want, not necessarily what they need.

Target Audience: Women ages 20-60 Homeowners with families.

Online Marketing Strategy Yankee Candles have a worldwide fan club of candle enthusiasts. As part of Yankee Store's online marketing strategy, the company aim to maximise opportunities for customers to engage with the brand, and at the same time capture useful data from consumers.

Byredo Burning Rose Mini Candle, 70g The scent is: "Burning Rose opens like a velvety petal, and once you think you've understood who she is with her accents of powdery violets and luxurious rose absolute, she plunges you into the darkness of ebony and plumes of birch smoke." We're sold.

Cheirosa '62 The same addictive Cheirosa '62 fragrance as our fan-favorite Brazilian Bum Bum Cream has stepped into a shimmering new light. Fill your whole world with the scent you love and the amazing feeling of Brazil.