What the SpikedSeltzer Indian River Grapefruit TV commercial - The Sparkle of Summer is about.

The SpikedSeltzer Indian River Grapefruit TV spot, titled "The Sparkle of Summer," captures the essence of a summer day with refreshing seltzer mixed with the tart and tangy flavor of Indian River Grapefruit. The commercial features crystal-clear glasses filled with SpikedSeltzer being clinked together around a pool party set to a catchy, upbeat tune.

The ad highlights the drink's attributes, emphasizing its hard seltzer quality infused with natural grapefruit, making it the perfect accompaniment for a hot summer day. The visuals showcase the product's mouth-watering color and the drink's perfect sparkle.

The overall tone of the commercial is celebratory, with friends diving into the pool and enjoying the sunny day with SpikedSeltzer in hand. The TV spot encourages viewers to share in the carefree spirit of summer by enjoying a SpikedSeltzer with their friends.

The commercial's theme reaffirms that SpikedSeltzer Indian River Grapefruit is the perfect go-to drink for summer, a refreshing and tasty alternative to sugary cocktails. The overall message of the ad is to let yourself sparkle with SpikedSeltzer and create unforgettable memories with friends.

SpikedSeltzer Indian River Grapefruit TV commercial - The Sparkle of Summer produced for BON & VIV Spiked Seltzer was first shown on television on May 15, 2017.