Campbell's Soup is an American food brand that has been a household name for over a century. Founded in 1869 by a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson...
Campbell's TV spot, 'Measuring Happiness,' is an emotionally compelling commercial that uses the simple pleasure of eating a warm bowl of soup to explore the theme of happiness. The ad begins by showing a group of people from all walks of life, standing in front of a large board labeled 'Happiness,' with an arrow pointing to different levels of happiness. As they take turns answering the question, 'What makes you happy?,' the arrow moves up or down on the board accordingly.
It becomes apparent that everyone has their own definition of happiness, from spending time with loved ones to achieving personal goals. However, the arrow remains stuck at the halfway point, indicating that none of the responses have brought about lasting happiness.
Enter Campbell's soup. A bowl of soup is placed in front of each person, and as they take their first bite, the arrow shoots up to the top of the board, signifying the ultimate level of happiness. The smiles on their faces say it all; something as simple as enjoying a warm, comforting meal can bring about immense happiness.
The ad concludes with the tagline, "Made for real, real life," reminding us that sometimes, happiness can be found in the little things. Overall, Campbell's 'Measuring Happiness' commercial is a heartwarming reminder to appreciate life's simple pleasures and find joy in everyday moments.
Campbells TV commercial - Measuring Happiness produced for Campbell's Soup was first shown on television on September 5, 2012.
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