Barrett-Jackson television commercial 2021

What the Barrett-Jackson TV commercial - Join the Family is about.

Barrett-Jackson, the famed collector car auction company, has released a new TV spot titled 'Join the Family', showcasing the excitement and passion of the community that surrounds their auctions. The spot opens with a vibrant image of a classic car driving down an open highway, capturing the essence of the freedom and adventure that comes with owning a collector car.

As the ad progresses, we see numerous shots of spectators and bidders alike, all eagerly awaiting the opportunity to see their dream car up for grabs. From vintage muscle cars to sleek European sports cars, there's a sense that anyone can join the Barrett-Jackson family, regardless of their personal style or preference.

The visuals are backed by a thumping soundtrack that perfectly encapsulates the electric energy of the auction floor, with people clapping, cheering, and shouting in excitement. Throughout the spot, the message is clear: Barrett-Jackson is the ultimate destination for anyone who loves collector cars.

The 'Join the Family' campaign taps into the emotional connection that people feel with their cars. Whether it's the thrill of driving a powerful muscle car down a deserted road or the pride that comes with owning a rare, one-of-a-kind classic, owning a collector car is a passion that cuts across generations and cultures.

At its core, Barrett-Jackson is all about creating a sense of community, bringing together car enthusiasts from all walks of life in pursuit of a shared love for all things automotive. With the 'Join the Family' TV spot, they've captured that spirit in a way that's both visually stunning and emotionally resonant. It's an invitation to anyone who loves cars to come join the Barrett-Jackson family and become a part of something truly special.

Barrett-Jackson TV commercial - Join the Family produced for Barrett-Jackson was first shown on television on September 16, 2021.