What the Guinness TV commercial - Smooth As Velvet is about.

The Guinness TV spot, titled 'Smooth As Velvet' Featuring Joe Montana, is a captivating advertisement that combines the elegance of the iconic beer brand with the legendary skills of the former American football quarterback, Joe Montana.

The commercial begins with a panoramic view of a picturesque Irish countryside, the rolling green hills serving as a stunning backdrop. The scenery instantly captures the essence of Ireland, a country known for its rich history and longstanding brewing traditions. As the camera pans across the landscape, the dulcet tones of an Irish harp resonate, setting a harmonious atmosphere.

Simultaneously, a voiceover, deep and commanding, introduces the viewer to the concept of the ad: the smoothness and velvety texture of Guinness beer. The voiceover narrates the brand's commitment to quality and craftsmanship, highlighting how each sip of Guinness is a testament to centuries of brewing excellence.

Just as the voiceover continues, the scene transitions to a dimly lit pub, with the murmurs of conversation and clinking glasses becoming the dominant sounds. The camera gracefully moves through the crowd, capturing the anticipation on the faces of the patrons.

Suddenly, the spotlight shines on Joe Montana, sitting coolly at the bar, seemingly unaffected by the attention. Dressed in an elegant suit, Montana exudes an air of sophistication and confidence that perfectly aligns with the Guinness brand. As if sensing the viewer's curiosity, the voiceover reveals that Montana is about to embark on a taste challenge, to determine if Guinness truly lives up to its "smooth as velvet" reputation.

The scene shifts to a close-up shot of Joe Montana, holding a perfectly poured pint of Guinness. He raises the glass to his lips, the camera capturing every nuanced expression on his face as he takes a sip. Montana's eyes widen, expressing surprise and delight. It's evident that he has experienced the tantalizing smoothness that Guinness is famous for.

The camera then zooms out to reveal Montana surrounded by a crowd of fascinated onlookers, each eager to witness his verdict. With a characteristic grin, Montana declares that Guinness is indeed "smooth as velvet," leaving the entire pub erupting in applause and cheers.

The ad concludes with a powerful visual of the Guinness logo, accompanied by a tagline that encapsulates the essence of the brand: "Smooth as velvet. Guinness."

In just thirty seconds, the Guinness TV spot, 'Smooth As Velvet' Featuring Joe Montana, successfully weaves together the allure of Ireland, the sophistication of the brand, and the undeniable charm of a sports legend. By showcasing the harmonious marriage between tradition and modernity, this ad entices viewers to experience the smoothness and quality of Guinness for themselves.

Guinness TV commercial - Smooth As Velvet produced for Guinness was first shown on television on September 3, 2022.