The Command TV Spot "Hammer Goes to College" is a classic example of how to sell a product while entertaining the audience. The commercial features a young MC Hammer visiting a dorm room and being horrified at the mess he sees. He proceeds to clean up the room with the help of a can of Command adhesive strips. The process is quick and easy, and Hammer is impressed with the results.
The commercial is notable for several reasons. First, it features a celebrity spokesperson in an era when such advertising was still a novelty. MC Hammer was a pop icon at the time, and his presence in the commercial helped to boost Command's profile. The song "U Can't Touch This," which was one of Hammer's most popular hits, is also featured in the ad.
Second, the commercial emphasizes the ease of using Command adhesive strips. The product is shown to be a quick and effective way to hang things on walls without damaging the surface. This is a valuable feature for people who are renting their living space and do not want to risk losing their security deposit.
Finally, the commercial is memorable and entertaining. The sight of MC Hammer dancing around a messy dorm room while holding a can of Command adhesive strips is a fun image that sticks in the viewer's mind. It is a lighthearted and effective way to promote a household product.
In conclusion, the Command TV Spot "Hammer Goes to College" Featuring MC Hammer is a classic example of how advertising can be entertaining and informative at the same time. The commercial's use of a celebrity spokesperson, catchy music, and a fun storyline helped to make it memorable and effective.
Command TV commercial - Hammer Goes to College produced for Command was first shown on television on July 24, 2016.
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