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Progressive TV commercial - Motaur: Herd
Progressive

Progressive is an insurance company that offers a wide range of insurance services to individuals and businesses. Founded in 1937, Progressive has grown to become one of the largest and most recogniza...

What the Progressive TV commercial - Motaur: Herd is about.

Progressive TV commercial - Motaur: Herd

Title: Progressive TV Spot, 'Motaur: Herd' - Embracing Individuality

Introduction:Progressive Insurance has captivated audiences with its creative and relatable TV spots featuring the iconic character known as the Motaur. The Motaur, a fusion of a motorcyclist and a centaur, wows viewers with his unique and captivating presence. In the TV spot titled 'Motaur: Herd,' Progressive continues to tell its story with a creative twist that encourages viewers to embrace their individuality and find their own "herd" to belong to.

The Plot:The TV spot begins with a stunning view of a picturesque landscape, where the Motaur is seen peacefully grazing among a group of horses. As the camera zooms in, the Motaur stands out with his half-human, half-motorcycle appearance. However, he is confident and at ease among the horses, emphasizing that it's okay to be different.

An upbeat and catchy soundtrack begins to play as the Motaur starts to ride alongside the herd of horses, showcasing a sense of camaraderie and belonging. They gallop through open fields, cross streams, and ascend steep hills together, illustrating the power of unity and embracing diversity.

As the Motaur confidently leads the way, the horses follow, demonstrating that being different doesn't mean you have to be alone or excluded. The powerful message of the TV spot is that our differences can be our greatest strength.

The Conclusion:The TV spot concludes with a powerful message from Progressive Insurance, emphasizing the company's commitment to celebrating individuality and providing insurance coverage that accommodates all types of vehicles and drivers. The Motaur represents the unconventional, the unique, and the distinctiveness in all of us, encouraging viewers to embrace their true selves and find their own community or "herd" to belong to.

The 'Motaur: Herd' TV spot from Progressive is an artistic expression that serves as a reminder to viewers to accept and celebrate differences, showcasing that diversity is beautiful, empowering, and brings people together. Through this creative approach, Progressive Insurance reiterates its mission to provide excellent insurance coverage while fostering inclusivity and the acceptance of personal identity.

Progressive TV commercial - Motaur: Herd produced for Progressive was first shown on television on May 17, 2020.

Frequently Asked Questions about progressive tv spot, 'motaur: herd'

Terrence Terrell (2020) TV commercial, "Motaur: Interruption," with Terrence Terrell and music ("Karma Chameleon") by Culture Club, for roadside assistance from Progressive Insurance Company.

Motaur, with the human half played by actor Terrence Terrell, combines the head and upper body of a man with a motorcycle chassis that comprises his bottom half.

In conclusion, the actors in the new Progressive commercial are Stephanie Courtney as Flo, Jim Cashman as Jamie, and Natalie Palamides as Mara. These talented actors have brought humor and entertainment to the Progressive commercials, captivating audiences with their memorable performances.

Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle riders are one with their bikes. It's mythical and mystical - featuring a creature called a Motaur, which is half man half motorcycle.

Sean McBride: Motaur is the motorcycle version of a centaur. He's half man, half bike. It was either that or Centocycle. We did go down a massive pronunciation rabbit hole.

Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

favoring or advocating progress, change, improvement, or reform, as opposed to wishing to maintain things as they are, especially in political matters: a progressive mayor.

Motorcycle insurance provides coverage if your bike, scooter, moped, ATV, or UTV is damaged or stolen as well as financial protection if you're responsible for someone else's injuries or damages while riding.

Progressive is launching a new brand campaign that's disruptive in all the right ways. Created in tandem with Arnold, the campaign builds on the core customer insight that motorcycle riders are one with their bikes. It's mythical and mystical - featuring a creature called a Motaur, which is half man half motorcycle.

Hildebrand & Wolfmüller In 1894, Hildebrand & Wolfmüller became the first series production motorcycle, and the first to be called a motorcycle (German: Motorrad). Excelsior Motor Company, originally a bicycle manufacturing company based in Coventry, England, began production of their first motorcycle model in 1896.

Stephanie Courtney Stephanie Courtney (born February 8, 1970) is an American actress and comedian, best known for playing the advertising character Flo in television and radio commercials for Progressive Corporation beginning in 2008.

Natalie Palamides (born January 6, 1990) is an American actress, comedian and writer. Pittsburgh, Pennsylvania, U.S.

Videos

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Actors

Actors who starred in Progressive TV Spot, 'Motaur: Herd'

Dusty Warren photo
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Agenices

Agenices of the Progressive TV Spot, 'Motaur: Herd'

Progressive TV commercial - Motaur: Herd
Arnold

Arnold is a multinational corporation that specializes in a wide range of products such as consumer goods, electronics, and industrial equipment. It is headquartered in New York City and has operation...

Products

Products Advertised

Progressive Motorcycle
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