The spots are set to the song “It's Love” by Chris Knox.

Chris Knox Heinz Ketchup TV Spot, 'It Has to Be Heinz: Collector' Song by Chris Knox.

"The Ketchup Song" is about a young man named Diego who enters a nightclub. The DJ, a friend of Diego's, plays Diego's favorite song, "Rapper's Delight" by the Sugarhill Gang, and Diego dances and sings along to the song, imitating its chorus with Spanish gibberish.

It shows Heinz grows the tomatoes, which are used to create the ketchup. Therefore the word “grows” in the text. Green stem used at the top of the bottle emphasizes more freshness as green is seen as a color linked to nature.

Rapper's Delight But what many English-speaking “Ketchup Song” fans may have never realized is that the chorus is itself a nonsensical mangling of the refrain from another classic record: “Rapper's Delight,” the Sugarhill Gang's pioneering 1979 hip-hop classic.

A September 1981 Reuters piece stated "ketchup, which has a high sugar content, was defined under new Government rules as a vegetable", while a December New York Times piece noted that "ketchup, of course was never mentioned in the proposals, which were designed to give local school officials more flexibility in ...

Rapper's Delight But what many English-speaking “Ketchup Song” fans may have never realized is that the chorus is itself a nonsensical mangling of the refrain from another classic record: “Rapper's Delight,” the Sugarhill Gang's pioneering 1979 hip-hop classic.

Profile of three generations of the family that built an international business giant, and became well-known philanthropists, giving generously to their city and country.

The text “No One Grows Ketchup like Heinz” uses text to communicate the concept that Heinz delivers fresh ketchup. It shows Heinz grows the tomatoes, which are used to create the ketchup.

American horticulturist James Mease created the first known recipe for tomato ketchup in 1812. His version of sauce included brandy but lacked regular vinegar and sugar. Soon, many tomato-based ketchup recipes appeared in Europe and the USA. Yet, many of them contained previous additions, like oysters or anchovies.

PITTSBURGH, Pa. - After conditioning consumers for 124 years to expect ketchup to be red, the H.J. Heinz company pivoted suddenly on July 10, 2000, and gave the condiment a colorful makeover. The Heinz EZ Squirt debuted with Blastin' Green ketchup as a promotion in support of the first “Shrek” movie.

The brand anonymously asked people from 18 countries to draw a bottle of ketchup – and what it got back was thousands of pictures of Heinz. The Kraft-owned brand claimed to see a near 1500% uplift in social conversations relating to the brand and a 10% uplift in sales.