Dewar's is a world-renowned company that has cemented its place in the beverage industry as one of the finest producers of Scotch whiskey. With a rich history dating back to the 1840s, Dewar's prides...
Dewar's latest TV spot, 'Cross Country Road Trip,' is a stunning piece of advertising that takes the viewer on an emotional journey through the American landscape. The ad tells the story of a group of friends who embark on a journey from New York to California, taking in the sights, sounds, and tastes of the country.
The ad opens with the group of friends planning their trip over a glass of Dewar's. As they discuss their plans, we are transported to a range of stunning locations across the country, including the Grand Canyon, Route 66, and the Golden Gate Bridge. Along the way, we see the friends enjoying local food and drink, meeting new people, and experiencing everything that America has to offer.
Throughout the ad, there is a sense of adventure, freedom, and togetherness that's hard to resist. The stunning visuals, combined with the emotive soundtrack, create a sense of nostalgia and wanderlust that makes you want to pack your bags and hit the road.
The final shot features the friends sitting under a starry sky, reminiscing about the trip over a glass of Dewar's. The ad ends with the tagline 'Dewar's, the whisky for the journey,' reinforcing the brand's message of companionship, adventure, and discovery.
Overall, Dewar's 'Cross Country Road Trip' is a beautifully crafted piece of advertising that's sure to resonate with anyone who has ever dreamed of exploring America's highways and byways. It captures the essence of the country's spirit, giving viewers a sense of the freedom and adventure that comes with taking to the road.
Dewars TV commercial - Cross Country Road Trip produced for Dewar's was first shown on television on May 17, 2015.
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