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Campbells Soups TV commercial - Jaw Drop
Campbell's Soup

Campbell's Soup is an American food brand that has been a household name for over a century. Founded in 1869 by a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson...

What the Campbells Soups TV commercial - Jaw Drop is about.

Campbells Soups TV commercial - Jaw Drop

Title: Campbell's Soups TV Spot - 'Jaw Drop'

Introduction:

Campbell's Soups, the iconic brand that has been warming up homes with its delicious and comforting soups for decades, never fails to surprise and captivate its audience with its creative advertising campaigns. One such memorable TV spot that left viewers' jaws dropping is aptly titled 'Jaw Drop'. This commercial takes viewers on an unexpected journey that showcases the impact of Campbell's Soups in a uniquely captivating way.

Synopsis:

The TV spot 'Jaw Drop' begins with a close-up shot of a woman, Helen, in her late 30s, standing in her cozy kitchen. A warm, inviting aroma fills the air as she stirs a pot of Campbell's soup on the stove. The camera pans out, revealing the delightful sight of a beautifully set dinner table, complete with aromatic bread freshly baked in the oven.

The scene then transitions to a family gathering as Helen's loved ones, including her husband, two children, and parents, excitedly gather around the table. Helen serves them steaming bowls of Campbell's Soup, each one brimming with mouth-watering ingredients that represent a variety of flavors available from the brand.

As the family begins to enjoy their soup, something astonishing happens - their jaws drop. Literally.

The camera captures each family member's jaw hanging open, their astonishment evident. At first, they're bewildered by their sudden jaw-dropping experience, but soon they embrace it and continue savoring their soup. With wide eyes and smirks, they communicate their delight and satisfaction, even with their jaws still suspended in mid-air.

The TV spot juxtaposes these moments of jaw-dropping surprise with close-up shots of the delicious soup being savored. The vibrant colors, rich textures, and steam rising from the bowls are visual cues that elicit a sensory experience, simulating the taste and aroma of Campbell's Soups.

The commercial concludes with a voiceover that says, "Campbell's Soups - so incredibly delicious, they'll leave you speechless," as the family members finally release their jaws and burst into laughter, savoring the joy and flavor of the moment.

Impact:

The 'Jaw Drop' TV spot successfully grabs attention and engages the audience through its unexpected and playful concept. By showcasing the genuine surprise and delight experienced by the characters, the commercial effectively communicates the exceptional taste and quality of Campbell's Soups.

The spot's emphasis on the family gathering and shared meal also reinforces the brand's commitment

Campbells Soups TV commercial - Jaw Drop produced for Campbell's Soup was first shown on television on October 28, 2012.

Frequently Asked Questions about campbell's soups tv spot, 'jaw drop'

The easily identifiable label combined with the catchy slogan - "Mmm! Mmm! Good!" - would make Campbell's a leader in the soup category. That slogan however came out over 30 years after the red and white packaging.

Campbells In the early 1930s, Campbells' introduced the slogan MMM MMM GOOD with the launch of their chicken noodle soup. The iconic slogan quickly became synonymous with the Campbell's brand and was such a hit with consumers that Campbell's decided to make it their official slogan.

We just got a treat that Jason, Travis, and Mama Kelce star in a hilarious brand new Campbell's Soup commercial for the upcoming NFL season.

Our history We were founded by fruit merchant and namesake Joseph Campbell and commercial canner Abraham Anderson in 1869 as Anderson & Campbell. We claimed the name Campbell Soup Company during Dr. John T. Dorrance's tenure as president in honor of his groundbreaking invention - condensed soup.

The reason he painted soup cans is that he liked soup." He was thought to have focused on them because they composed a daily dietary staple. Others observed that Warhol merely painted things he held close at heart. He enjoyed eating Campbell's soup, had a taste for Coca-Cola, loved money, and admired movie stars.

Many stories say that Warhol's choice to paint soup cans reflected on his own devotion to Campbell's soup as a customer. The most accepted story on the subject is that Warhol was having a conversation with a friend who encouraged him to paint something that you see every day, something that everyone would recognise.

In 1949, the brand introduced the tagline "The milk chocolate that melts in your mouth, not in your hand." In 1950, a black "M" was imprinted on the candies giving them a unique trademark.

What is a slogan? A slogan is an attention-grabbing statement used to advertise or promote a brand's products and services. These phrases share the company's reason for existing and overall mission to the public. Companies use slogans to tell their consumers what they want them to associate their brand with.

Campbell Kids Campbell Kids were first used in 1906 as advertising mascots for the Campbell Soup Company. The Campbell Kid baby was born in 1919. It had curved legs and wore a white dress, under garment and baby bonnet.

Warhol Warhol said of Campbell's soup, “I used to drink it. I used to have the same lunch every day, for 20 years, I guess, the same thing over and over again.” Towards the end of 1962, shortly after he completed Campbell's Soup Cans, Warhol turned to the photo-silkscreen process.

Campbell Soup Company, doing business as Campbell's, is an American company, most closely associated with its flagship canned soup products; however through mergers and acquisitions, it has grown to become one of the largest processed food companies in the United States with a wide variety of products under its ...

The centre medallion had several variations between 1898 and 1900. But after 1900, it was modelled after a medal we received at the 1900 Paris Exposition Universelle. Today it remains a longstanding symbol of excellence.

Videos

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Actors

Actors who starred in Campbell's Soups TV Spot, 'Jaw Drop'

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Agenices

Agenices of the Campbell's Soups TV Spot, 'Jaw Drop'

Campbells Soups TV commercial - Jaw Drop
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Campbells Soups TV commercial - Jaw Drop
Young & Rubicam Group

The Young & Rubicam Group is a global marketing and communications company that specializes in creating integrated advertising campaigns, public relations, and brand strategies for clients in differen...

Products

Products Advertised

Campbell's Soup 100% Natural Creamy Gouda Bisque with Chicken
Campbell's Soup Chunky Jammin' Jerk Chicken with Rice and Beans
Campbell's Soup Sweet Potato Tomatillo Gourmet Bisque
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