Campbell's Soup is an American food brand that has been a household name for over a century. Founded in 1869 by a fruit merchant named Joseph Campbell and an icebox manufacturer named Abraham Anderson...
Title: Campbell's Soups TV Spot - 'Jaw Drop'
Introduction:
Campbell's Soups, the iconic brand that has been warming up homes with its delicious and comforting soups for decades, never fails to surprise and captivate its audience with its creative advertising campaigns. One such memorable TV spot that left viewers' jaws dropping is aptly titled 'Jaw Drop'. This commercial takes viewers on an unexpected journey that showcases the impact of Campbell's Soups in a uniquely captivating way.
Synopsis:
The TV spot 'Jaw Drop' begins with a close-up shot of a woman, Helen, in her late 30s, standing in her cozy kitchen. A warm, inviting aroma fills the air as she stirs a pot of Campbell's soup on the stove. The camera pans out, revealing the delightful sight of a beautifully set dinner table, complete with aromatic bread freshly baked in the oven.
The scene then transitions to a family gathering as Helen's loved ones, including her husband, two children, and parents, excitedly gather around the table. Helen serves them steaming bowls of Campbell's Soup, each one brimming with mouth-watering ingredients that represent a variety of flavors available from the brand.
As the family begins to enjoy their soup, something astonishing happens - their jaws drop. Literally.
The camera captures each family member's jaw hanging open, their astonishment evident. At first, they're bewildered by their sudden jaw-dropping experience, but soon they embrace it and continue savoring their soup. With wide eyes and smirks, they communicate their delight and satisfaction, even with their jaws still suspended in mid-air.
The TV spot juxtaposes these moments of jaw-dropping surprise with close-up shots of the delicious soup being savored. The vibrant colors, rich textures, and steam rising from the bowls are visual cues that elicit a sensory experience, simulating the taste and aroma of Campbell's Soups.
The commercial concludes with a voiceover that says, "Campbell's Soups - so incredibly delicious, they'll leave you speechless," as the family members finally release their jaws and burst into laughter, savoring the joy and flavor of the moment.
Impact:
The 'Jaw Drop' TV spot successfully grabs attention and engages the audience through its unexpected and playful concept. By showcasing the genuine surprise and delight experienced by the characters, the commercial effectively communicates the exceptional taste and quality of Campbell's Soups.
The spot's emphasis on the family gathering and shared meal also reinforces the brand's commitment
Campbells Soups TV commercial - Jaw Drop produced for Campbell's Soup was first shown on television on October 28, 2012.
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