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Advertisers of the Tide TV Spot, 'Teddy Bear'

Tide TV commercial - Teddy Bear
Tide

Tide is an American brand of laundry detergent that is manufactured and marketed by Procter & Gamble ). It was introduced in 1946 and has since become one of the highest-selling detergent brands in th...

What the Tide TV commercial - Teddy Bear is about.

Tide TV commercial - Teddy Bear

The Tide TV Spot, 'Teddy Bear' is a heartwarming commercial that centers around a young girl's love for her Teddy Bear. The ad opens with the young girl playing with her Teddy Bear, and accidentally spilling juice on it as she drinks from her sippy cup. The Teddy Bear gets dirty, and the little girl is visibly upset as she tries to clean it up with a bath and a scrub brush. Despite her efforts, the Teddy Bear still looks dingy and stained.

The next scene shows the same little girl sitting on her front porch, looking sad, while holding the Teddy Bear that she loves so much. Her mother comes out of the house with a bottle of Tide, and begins to wash the Teddy Bear in a basin of bubbles. The little girl watches as the Teddy Bear comes back to life before her very eyes; the stains are gone, the fur is fluffy, and the Teddy Bear is as clean as the day she got it.

The commercial ends with the little girl, reunited with her clean and fluffy Teddy Bear, hugging it close, and the tagline, "Tide, because teddy bears can't come to the laundry."

This commercial is a reminder of how important our childhood memories are, and the strength of our emotional connection to inanimate objects. More importantly, it emphasizes the ability of Tide detergent to clean even the toughest stains, and its reliability in every laundry situation, no matter how small or big. Overall, the Tide TV Spot, 'Teddy Bear' is an endearing and emotional advertisement that is sure to tug at the heartstrings of viewers.

Tide TV commercial - Teddy Bear produced for Tide was first shown on television on July 1, 2013.

Frequently Asked Questions about tide tv spot, 'teddy bear'

In the new ad, actor and comedian Kumail Nanjiani, known for his role in Marvel's Eternals, walks viewers through several viral moments, which include a peanut-butter-covered baby and a Sonic employee who drops blue slush into a customer's car.

A new Tide campaign taps actor Kumail Nanjiani to highlight the myriad situations where people need more laundry detergent, per details shared with Marketing Dive.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Actor Kumail Nanjiani Actor Kumail Nanjiani inserts himself into a series of moments where people are dealing with serious messes to remind them, with his signature dry wit, that they're “gonna need more Tide.”

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan - iSpot.tv.

Tide Power Pods TV Spot, 'You're Gonna Need More Tide' Featuring Kumail Nanjiani - iSpot.tv.

Both media forms used the “housewife” character and the ideology that its customers “loved” and “adored” Tide. The post-WWII consumer boom of the 1950s includes the rapid development of new technologies for the home, designed to make domestic chores easier.

women ages 18 to 54 The target audience for Tide are women ages 18 to 54.

D'arcy Masius Benton and Bowles The advert for Tide below was created in the 1950's by the advertising agency Benton and Bowles, which after several mergers in the late 20th century became D'arcy Masius Benton and Bowles (DMB&B) and was acquired by Publicis in 2002.

Tide TV Spot, 'Cold Callers: Gordon Ramsay' Featuring Ice-T, Steve Austin, Matt Ryan - iSpot.tv.

Neely has been cast in over twenty national commercials, most notably as goth daughter Debbie in Pepcid's The Burns Family campaign alongside Richard Riehle and as the bubbly Tide Pods Waitress, which ran in the U.S. and Canada from 2015 to 2019.

women ages 18 to 54 The target audience for Tide are women ages 18 to 54.

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Actors

Actors who starred in Tide TV Spot, 'Teddy Bear'

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Agenices

Agenices of the Tide TV Spot, 'Teddy Bear'

Tide TV commercial - Teddy Bear
Saatchi & Saatchi

Saatchi & Saatchi is a global advertising agency that was founded in London in 1970 by two brothers, Maurice and Charles Saatchi. The agency quickly gained a reputation for being innovative and creati...

Tide TV commercial - Teddy Bear
Starcom

Starcom is a world-renowned media communications agency that specializes in harnessing the power of media , technology, and data to create engaging and effective advertising campaigns. The company was...

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