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OnStar TV commercial - Emergency
OnStar

IntroductionOnStar is a subsidiary of General Motors (GM) that offers in-vehicle security, safety, and connectivity services. The company was launched in 1996 and has become one of the most popular in...

What the OnStar TV commercial - Emergency is about.

OnStar TV commercial - Emergency

Title: OnStar TV Spot: 'Emergency'

In the heart-pounding OnStar TV spot titled 'Emergency,' we are thrust into a gripping scenario that tests the limits of human resilience and the life-saving capabilities of the innovative OnStar system. The ad begins with a sense of tranquility as we see a seemingly average suburban neighborhood at dusk. The sound of children playing and birds chirping fills the air, creating a sense of serenity.

Suddenly, the scene shifts abruptly as a woman, played by a talented actress, discovers her young daughter choking on a piece of food. Panic ensues as the distraught mother frantically attempts to dislodge the obstruction but to no avail. In this crucial moment, when despair threatens to overwhelm her, she remembers the unmistakable blue OnStar button that is discreetly placed in her car.

Desperation fuels her actions as she races through her impeccably clean kitchen, the sound of sirens fading in the distance, only to open the car door with trembling hands. The lighting changes dramatically as she enters the car, now bathed in an eerie blue glow emitted from the OnStar button. Her trembling finger makes contact with the button, and her world is transformed.

Simultaneously, we are transported to the OnStar command center, where a skilled and composed operator sits surrounded by advanced technology. Drawing upon their knowledge and expertise, the operator receives the emergency request through an encrypted connection, immediately comprehending the life-threatening situation at hand.

Utilizing the car's built-in microphone and speaker system, the operator guides the distressed mother through a series of clear and concise instructions, providing her with a sense of direction and control in this chaotic situation. With their calm and reassuring voice, the operator becomes a beacon of hope, supporting the mother as she attempts to save her daughter's life.

As the suspense reaches its peak, the mother successfully dislodges the object obstructing her daughter's airway, and the little girl gasps for breath, her life miraculously saved. Relieved tears stream down the mother's face as she looks up at the OnStar system, recognizing the indelible role it played in this life-or-death situation.

The ad culminates with a powerful message of gratitude as the relieved mother utters, "Thank you, OnStar," her voice filled with an overwhelming sense of appreciation and trust. The screen fades to black, leaving viewers with the knowledge that, in critical moments, OnStar is a lifeline that instills confidence and delivers life-saving support.

The 'Emergency' TV spot from OnStar captures the essence of their mission - to provide security, guidance, and peace of mind in the face of unthinkable circumstances. It serves as a powerful reminder that innovation can shape our world in unimaginable ways, offering a powerful solution in times of distress.

Disclaimer: This is an imaginative depiction. OnStar is a real service offering a range of safety and security features for vehicles. As you requested a creative piece of writing, the details presented may not reflect the exact content of an existing OnStar TV spot.

OnStar TV commercial - Emergency produced for OnStar was first shown on television on May 10, 2018.

Frequently Asked Questions about onstar tv spot, 'emergency'

When a medical situation occurs, an OnStar Emergency-Certified Advisor* is ready to help. Our specially trained Advisors can provide critical assistance and contact the appropriate emergency response, all with the push of a button.

But with an available Wi-Fi® Hotspot,* OnStar can help keep you connected during your travels. Advisors can help connect you to family members in an emergency. During an emergency or crisis situation* OnStar can help connect you to the people most important to you.

OnStar can transmit GPS data using the CDMA connection to the central OnStar system to provide turn-by-turn directions. They can also use the same GPS data for emergency services functionality, allowing OnStar to summon help in an accident. OnStar can transmit data from the OBD-II system.

What OnStar® and Connected Services plans offer Unlimited Data? The Connected Vehicle Plan* (3) and the Premium Plan* (4) both offer unlimited data. Visit the pricing page for more information. Data plans are provided by AT&T.

How to get started with OnStar.

  1. Your first step: sign up for a GM account.
  2. If your car is Model Year 2015 or newer, push your blue OnStar button or call 1.888. 466.7827 to speak with an Advisor and get your service started.
  3. Download your vehicle mobile app.
  4. Add emergency contacts.

In the case of the mandatory OnStar option, a GMC spokesperson told the Detroit Free Press that the company chose to make the connected services standard because it's "more convenient for our customers and provides a more seamless onboarding experience."

Welcome to OnStar. Where you can get Roadside Assistance* or navigation when you need it, Emergency Services* 24/7, and a vehicle mobile app* that connects you to your car from anywhere. You'll even discover hands-free driving with Super CruiseTM* and OnStar Smart Driver* to help you boost your safe driving skills.

They will immediately notify. The police and any other emergency vehicles to your assistance. So very cool option there you can see the telephone. Button there as well.

OnStar is a subsidiary of General Motors that provides a number of in-vehicle and remote services to millions of GM vehicles. Of course, it's also the name given to this suite of services! How Does It Work? By gathering information through your vehicles' on-board diagnostics system, along with GPS data.

OnStar Launched in 1996, OnStar is a wholly owned subsidiary of GM Holdings LLC ("GM") and offers emergency, security and navigation services in Chevrolet, Buick, GMC and Cadillac models. OnStar offers a range of subscription services such as Automatic Crash Response, Emergency Services and Stolen Vehicle Assistance.

The OnStar service allows users to contact OnStar call centers during an emergency. In the event of a collision, detected by airbag deployment or other sensors, Advanced Automatic Collision Notification features can automatically send information about the vehicle's condition and GPS location to OnStar call centers.

OnStar Services Feeling protected goes a long way. With the OnStar Safety & Security Plan,*3 you have specially trained Advisors who can help in a crash or with roadside trouble and even locate your car if it's stolen. Plus, you get the OnStar Guardian™ app*58 so you have the safety services on your phone.

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Agenices

Agenices of the OnStar TV Spot, 'Emergency'

OnStar TV commercial - Emergency
Campbell Ewald

Campbell Ewald is a full-service marketing communications agency that has been in business since 1911. The company is headquartered in Detroit, Michigan, with additional offices in New York and Los An...

OnStar TV commercial - Emergency
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

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