IntroductionOnStar is a subsidiary of General Motors (GM) that offers in-vehicle security, safety, and connectivity services. The company was launched in 1996 and has become one of the most popular in...
The OnStar TV Spot, 'Deer', is a heartwarming and engaging advertisement that showcases the safety features of the OnStar system. The ad opens with a car driving down a leafy road in the middle of nowhere, with a family inside. Suddenly, a deer appears out of nowhere and jumps in front of the car. Thanks to the OnStar system, the car comes to a safe and complete stop, avoiding what could have been a devastating collision.
The ad goes on to explain how the OnStar system utilizes its automatic crash response feature to connect drivers with a trained advisor who can assess the situation and send help if needed. In the case of the 'Deer' ad, the trained advisor immediately contacted the driver to see if everyone was okay and if they needed any assistance.
Throughout the ad, viewers are reminded of the importance of safety while on the road and the peace of mind that comes with having the OnStar system in their vehicle. OnStar is portrayed as a reliable and effective means of ensuring the safety of drivers and their loved ones. The ad ends with a reassuring message from OnStar, letting viewers know that they are always there for them, providing assistance when they need it the most.
Overall, the 'Deer' TV spot by OnStar is an effective advertising campaign that highlights the safety features of the system in a memorable and engaging way. The ad is impactful and serves as a reminder of the importance of staying safe while on the road, something that viewers will remember long after the ad has ended.
OnStar TV commercial - Deer produced for OnStar was first shown on television on April 20, 2019.
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