Michelob Ultra television commercial 2016

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Advertisers of the Michelob Ultra TV Spot, 'Get Up' Song by James Brown

Michelob

Michelob is a brand of beer that is owned and distributed by Anheuser-Busch, one of the largest brewing companies in the world. Michelob is known for its premium quality and is often associated with a...

What the Michelob Ultra TV commercial - Get Up is about.

Title: Michelob Ultra TV Spot, 'Get Up' - A Rousing Celebration of Life

Introduction:The Michelob Ultra TV spot, aptly titled 'Get Up,' is a vibrant and energetic advertisement that embodies the spirit of living life to the fullest. Accompanied by the timeless funk music of James Brown, the commercial captures the essence of pure joy, vitality, and the pursuit of an active and fulfilling lifestyle. Let's dive into the details of this memorable and inspiring TV spot.

Synopsis:The advertisement opens with a scenic outdoor setting, showcasing stunning landscapes and people engaging in various sports and outdoor activities. The upbeat melody of James Brown's iconic song 'Get Up' immediately sets the tone for what's to come. As the music intensifies, we are treated to a montage of dynamic shots, each capturing the essence of an active and balanced lifestyle.

The camera effortlessly transitions between scenes, showcasing individuals conquering mountains, riding waves, cycling through picturesque countrysides, and practicing yoga on sun-kissed beaches. As the activities change, so does the energy of the visuals, invigorating viewers and inspiring them to become part of this exhilarating journey.

The theme of the advertisement centers on the belief that life is meant to be experienced to the fullest, encouraging individuals to break free from their everyday routines and embrace a more active and purposeful existence. Through captivating visuals and the power of James Brown's music, the TV spot evokes a sense of liberation and celebration.

Impact:The Michelob Ultra TV spot, 'Get Up,' encourages viewers to challenge themselves physically, mentally, and emotionally. It showcases the wide range of activities available to all individuals, regardless of their age or fitness level. The advertisement resonates with a diverse audience, inspiring them to push their boundaries and live life unapologetically.

The combination of James Brown's energetic songwriting and the stunning camera work creates an infectious sense of enthusiasm, effortlessly translating the joy of living an active lifestyle. Viewers are left with a distinct feeling of motivation and excitement, eager to seize the day and embrace their passion for adventures both big and small.

Conclusion:The Michelob Ultra TV spot, 'Get Up', is a memorable celebration of life, urging viewers to break free from mundane routines and embrace a more fulfilling and active lifestyle. From exhilarating sports to peaceful moments of meditation, the advertisement encapsulates the beauty of balance and the joy that comes with moving one's body. By choosing James Brown's iconic song, the commercial delivers a timeless message that will continue to inspire audiences for years to come. So, let the infectious rhythm of 'Get Up' guide you towards a life filled with energy, purpose, and unbridled enthusiasm!

Michelob Ultra TV commercial - Get Up produced for Michelob was first shown on television on February 10, 2016.

Song from commercial Michelob Ultra TV Spot, 'Get Up' Song by James Brown

"Get Up (I Feel Like Being A) Sex Machine" is a song by the legendary American musician James Brown -Sex-Machine-Elmore-James-Shake-Your-Moneymaker/). It was released as a two-part single in 1970 and is considered one of his most iconic and influential songs _Sex_Machine). The track features Bobby Byrd on backing vocals and showcases Brown's unique style of funk and soul music.

Musical Style and Influence"Get Up (I Feel Like Being A) Sex Machine" is known for its energetic and infectious groove -Sex-Machine-Elmore-James-Shake-Your-Moneymaker/), driven by a tight rhythm section, powerful horn arrangements, and Brown's dynamic vocals. The song incorporates elements of funk, soul, and R&B, and its rhythmic intensity became a defining characteristic of Brown's music.

This track is often credited as one of the earliest examples of funk music, with its syncopated rhythms, prominent bassline, and emphasis on instrumental interplay. It had a significant impact on the development of funk as a genre and influenced numerous musicians in subsequent years.

Chart Performance and Legacy"Get Up (I Feel Like Being A) Sex Machine" was a commercial success -Sex-Machine-Elmore-James-Shake-Your-Moneymaker/), reaching number 15 on the Billboard Hot 100 chart and number 2 on the Billboard R&B Singles chart. The song's popularity solidified James Brown's status as a leading figure in popular music and established him as the "Godfather of Soul."

The song has since become a staple of Brown's live performances and is often included in compilations and retrospectives of his work. Its infectious groove and powerful energy continue to captivate audiences and inspire musicians across different genres.

Samples and Covers"Get Up (I Feel Like Being A) Sex Machine" has been widely sampled and covered by various artists over the years -Sex-Machine-Elmore-James-Shake-Your-Moneymaker/). Its iconic guitar riff and rhythmic elements have been incorporated into numerous hip-hop, R&B, and dance tracks, showcasing its enduring influence on contemporary music.

Additionally, many artists have recorded their own versions of the song, paying tribute to James Brown's musical legacy. The track remains a testament to Brown's innovation and his ability to create timeless and memorable music.

Conclusion"Get Up (I Feel Like Being A) Sex Machine" is a seminal song by James Brown that showcases his unique style -Sex-Machine-Elmore-James-Shake-Your-Moneymaker/), energetic performance, and influential contributions to funk music. Its catchy groove and dynamic vocals have made it a beloved and enduring classic in popular music history.