In 2017, Apple Music TV aired a TV spot during the CBS broadcast of the Grammy Awards that showcased some of the most iconic rock moments from past Grammy ceremonies. The spot, entitled "CBS: 2017 Grammy Awards: Rock," was a tribute to the rock legends who have graced the Grammy stage over the years.
The TV spot opened with the iconic image of Jimi Hendrix setting his guitar on fire during his 1969 performance. It then moved to footage of Queen's legendary performance of "Bohemian Rhapsody" in 1981, which was followed by Bruce Springsteen and the E Street Band's electrifying performance of "Born to Run" in 2003.
Other memorable Grammy moments included in the spot are performances by Prince, the Rolling Stones, Nirvana, and U2, to name a few. Each clip was accompanied by a song clip that highlighted the energy and excitement of the performance, reminding viewers of the timeless classics created by these musical legends.
The TV spot concluded with a message encouraging viewers to relive their favorite Grammy moments and discover new music on Apple Music TV. With this TV spot, Apple Music TV demonstrated its commitment to celebrating musical excellence and bridging the gap between generations of music lovers.
Apple Music TV TV commercial - CBS: 2017 Grammy Awards: Rock produced for Apple Music TV was first shown on television on December 14, 2017.
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