We all know the iconic "Pure Michigan" campaign voiced by Tim Allen. Now his voice is joined by someone else, and the script is from the heart. Detroit poet Jessica Care Moore is the new voice, and her original writing is the script describing the most beautiful places across the state.

Jessica Care Moore Detroit's Jessica Care Moore is the new voice of the popular Pure Michigan tourism campaign.

poet Jessica Care Moore Another new thing you might notice in these ads is a new voice. Detroit-area voice performer and poet Jessica Care Moore is narrating these commercials alongside Tim Allen.

It's hard to picture the Pure Michigan tourism campaign ads without the narrative voice of actor Tim Allen, who grew up near Detroit. But the 2006 pairing almost exploded in acrimony before it had a chance to take off.

Keep It Fresh The new “Keep It Fresh” campaign by Pure Michigan started airing late last month around the country. The ads beckon travelers to Michigan's beaches, cultural events, and a wide range of activities.

Chechi Sarai, 32, floored the coaches with her rendition of Minnie Riperton's “Lovin' You,” getting them to turn within 15 seconds of hearing her sing. Sarai is from Pontiac and lives in Los Angeles, she said after the performance.

Actor and comedian Tim Allen was born Timothy Alan Dick in Denver, Colorado on June 13, 1953. His father died in a car accident when he was just eleven. Allen's mother re-married and moved Tim and his five siblings to join her husband and his three children in Birmingham, Michigan.

Pure Michigan Executives FAQs The CEO of Pure Michigan is Cecd Quentin Messer.

Pure Michigan is as an advertising campaign by the state of Michigan to market the state of Michigan as a travel and tourism destination. It was launched in 2008 featuring the voice of actor and comedian Tim Allen, using the title song from The Cider House Rules as the background music in television commercials.

Though the Pixar team have agreed with Allen that this is a new version of Buzz, they imply that they made the decision to change the character's voice. Lightyear's director-screenwriter Angus MacLane told Vanity Fair that they changed the voice to differentiate this version of the character.

In 2006 the “Pure Michigan” phrase was created by the McCann Erickson advertising agency for Travel Michigan, and an advertising campaign was launched regionally.

The state's motto, “Si Quaeris Peninsulam Amoenam Circum spice,” which means “If you seek a pleasant peninsula, look about you,” is at the base of the shield. The Great Seal may not be used for commercial purposes.