Cabela's is a leading retailer of outdoor sporting goods and equipment. Founded in 1961 by Dick Cabela and his wife Mary, the company was originally a small mail-order business that operated out of th...
The Cabela's Rainy River PacLite Parka is a jacket designed for the outdoorsman who wants to be prepared for any weather condition. The company's latest TV spot, 'Weather Man Proof', highlights the parka's durability and versatility in all types of weather.
The commercial starts with a weatherman delivering a forecast of heavy rain, snow, and sleet. As the weatherman attempts to predict what the next few days will bring, he is hilariously interrupted by a group of hunters clad in the Cabela's Rainy River PacLite Parka. The hunters proceed to demonstrate the jacket's resilience by diving headfirst into a river and braving the harsh conditions of the great outdoors.
The Cabela's Rainy River PacLite Parka is made with Gore-Tex PacLite technology, which makes it lightweight, waterproof, and breathable. This makes it the perfect jacket for hunting, fishing, hiking, and any other outdoor activity. The parka also comes equipped with a hood, adjustable cuffs, and sealed seams to keep water out and warmth in.
The commercial concludes with the hunters walking away from the weatherman, who is soaking wet and bewildered. The message is clear: when it comes to unpredictable weather conditions, the Cabela's Rainy River PacLite Parka is 'Weather Man Proof'.
Cabelas Rainy River PacLite Parka TV commercial - Weather Man Proof produced for Cabela's was first shown on television on April 24, 2016.
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