Rugged Ridge is a leading manufacturer of high-quality automotive parts and accessories. Based in Suwanee, Georgia, Rugged Ridge is well-known for producing top-of-the-line products that are engineere...
The Rugged Ridge TV Spot, 'Mission: Interior Protection' featuring R. Lee Ermey was an advertisement campaign that ran on television in 2013. The ad campaign was created by marketing agency, Rugged Ridge, which specializes in producing high-quality aftermarket parts for Jeeps and other 4x4 vehicles.
The TV spot opens with R. Lee Ermey marching towards the camera, flanked by two Jeeps. The famous military veteran and actor then delivers a passionate monologue about the harsh conditions that off-roaders face when they take their Jeeps off-road. He explains that mud, dirt, and debris can seriously damage a Jeep's interior. To tackle this problem, Rugged Ridge has created a line of interior protection accessories that will help keep a Jeep's cabin clean and in pristine condition.
Throughout the TV spot, viewers are shown close-ups of the various interior protection products that Rugged Ridge offers. From seat covers, floor liners, and cargo mats, to door sill guards and entry guards, each product is shown in detail and highlighted for its durability and protective features. The ad ends with R. Lee Ermey exhorting Jeep owners to protect their vehicles with Rugged Ridge interior protection products.
Overall, the Rugged Ridge TV Spot, 'Mission: Interior Protection' Featuring R. Lee Ermey was a successful advertisement campaign that effectively conveyed the importance of protecting a Jeep's interior with high-quality aftermarket parts. The passionate delivery from the famous actor and military veteran added a sense of authenticity and gravitas to the ad, which undoubtedly resonated with Jeep enthusiasts.
Rugged Ridge TV commercial - Mission: Interior Protection produced for Rugged Ridge was first shown on television on February 25, 2015.
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