New Balance is an American-based company that specializes in the production of athletic and lifestyle footwear, as well as apparel and accessories. Founded in 1906 as the New Balance Arch Company, it...
Title: New Balance TV Spot: 'We Got Now: Practice'
Introduction:In a dynamic and inspirational TV spot titled 'We Got Now: Practice,' New Balance celebrates the unwavering dedication and relentless pursuit of greatness shown by Shohei Ohtani. This commercial captures the essence of Ohtani's commitment to his craft, showcasing his intense training sessions and electrifying performances. Set to the upbeat and motivational song "We Got the Juice" by Experience Unlimited, this TV spot leaves viewers feeling inspired and motivated to pursue their dreams.
Scene 1 - The Start of a Journey:The TV spot begins with a close-up shot of the iconic New Balance logo, steadily transitioning to a vibrant baseball field. As the camera pans out, we see Shohei Ohtani stepping onto the field, a determined look on his face. He adjusts his New Balance cleats, signaling the start of another day of intense practice.
Scene 2 - The Grind:The next scene captures the tireless work ethic of Ohtani. We witness his grueling training regime, consisting of weightlifting, agility drills, and batting practice. The camera follows Ohtani as he pushes himself to his limits, sweat dripping down his face. Each step, each swing, and each throw demonstrated with unwavering precision and dedication.
Scene 3 - The Speculation:Cut to a press conference scene, where reporters discuss the phenom Shohei Ohtani. The camera captures the buzz and anticipation surrounding his upcoming games. Speculation about his prowess as a pitcher and a batter fills the room, leaving viewers intrigued and curious.
Scene 4 - The Showcase:The TV spot then immerses us in the excitement of game day. The screen transitions into slow-motion shots of Ohtani's powerful pitches and explosive home runs. The combined display of his exceptional talent on both sides of the game makes it clear why he is considered a force to be reckoned with.
Scene 5 - The Motivation:As the music swells, the TV spot showcases Ohtani's dedication off the field, revealing his numerous training sessions and meticulous attention to detail. We witness him analyzing his performance and reviewing game footage, demonstrating his devotion to constant improvement.
Scene 6 - We Got Now:The TV spot concludes with a crescendo of uplifting shots, showcasing Ohtani wearing New Balance apparel while confidently stating, "We got now." The camera transitions to a group of aspiring athletes, their eyes filled with inspiration as they watch Ohtani's incredible journey.
New Balance TV commercial - We Got Now: Practice produced for New Balance was first shown on television on May 16, 2023.
Overview"Hey You" is a song by the Washington D.C. based go-go band Experience Unlimited (E.U.). The song was released as part of their debut studio album "Free Yourself" in 1977 ). It gained renewed popularity in recent years after being featured in a New Balance commercial in 2022.
Background"Hey You" was written and performed by E.U. The band was formed in 1975 and is known for pioneering the go-go music genre, which combines funk, rhythm and blues, and early hip-hop. "Free Yourself" was their first album, released in 1977, and "Hey You" was one of the tracks on it.
Commercial Success"Hey You" gained widespread popularity after being featured in a New Balance commercial in 2022. The commercial was part of the company's campaign for the England 2022 World Cup and featured several famous soccer players, including Raheem Sterling. The song's catchy beat and upbeat lyrics made it a popular choice for the commercial, and it helped to introduce a new generation of listeners to E.U.'s music.
Legacy"Hey You" remains one of E.U.'s most popular songs and is often cited as a classic example of the go-go music genre. The band went on to release several more albums over the years, including "Future Funk" in 1982, and they continue to perform to this day. The song has also been featured in several other films, TV shows, and commercials over the years, cementing its place as a beloved classic.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
VMLY&R is a global brand and customer experience agency that offers a range of services to its clients. The company covers a variety of disease areas, including IBD, Autism, and Neuromyelitis Optica,...