What the Captain Morgan TV commercial - Away Team is about.
Captain Morgan's TV spot, 'Away Team' is an exciting and adventurous commercial that captures the essence of the brand. The commercial is set on a remote island where a group of explorers are stranded, and their only hope of survival lies in the hands of the Captain Morgan's Away Team - a group of dashing and daring gentlemen in seafaring attire.
As the explorers struggle to survive in a jungle, they suddenly hear a faint sound of a ship bell. The camera then cuts to a majestic vessel sailing towards the shore with the Away Team on board. The team, consisting of a Captain, a Navigator, and a Quartermaster, storms the beach, shouting "Captain's orders!" and immediately starts rescuing the stranded explorers.
The commercial features high-octane action sequences and stunning visuals that take the audience on an unforgettable ride. Throughout the commercial, Captain Morgan's iconic tagline, "To Life, Love, and Loot," is mentioned, reminding the audience of the pirates' adventurous nature and love for life.
The Away Team is a nod to Captain Morgan's rich history, referencing the daring exploits of the captain and his crew in the golden age of piracy. The commercial successfully captures the brand's image of being the perfect drink for adventure seekers and risk-takers.
In conclusion, Captain Morgan's TV spot 'Away Team' is a thrilling and exciting commercial that captures the essence of the brand. It successfully blends adventure, humor, and the love of life that Captain Morgan's customers embody. The commercial is sure to strike a chord with its target audience, further cementing the brand's position as the ultimate drink for a life of adventure.
Captain Morgan TV commercial - Away Team produced for
Captain Morgan
was first shown on television on October 8, 2022.
Frequently Asked Questions about captain morgan tv spot, 'away team'
A perfect blend of Caribbean rum, real Madagascar vanilla, natural flavors and spice, with notes of cinnamon, clove, dried fruit, caramelized sugar, vanilla, and honey come together to level up your taste buds with our original spice.
1 selling spiced rum1, Captain Morgan Original Spiced Rum, has been serving up delicious flavor and spice for every moment. Now, it's made even better, with the addition of real Madagascar vanilla. A leveled-up liquid also calls for a bold, enhanced look that accentuates its deliciousness.
Jo Smith, global design lead for Captain Morgan, added: “We wanted to create a fresher, more dynamic design that puts taste and flavour at the forefront.”
Spiced rum is just that: rum - usually gold or dark varieties - with spices added to it. The most common spices used are cinnamon, vanilla, cardamom and cloves, but some versions also use aniseed, nutmeg or pepper. Many brands also add some caramel for extra sweetness.
rums
Captain Morgan is a brand of flavored rums (including, in Europe, some rum-flavored "premium spirit drinks") produced by British alcohol conglomerate Diageo. It is named after the 17th-century Welsh privateer of the Caribbean, Sir Henry Morgan.
Captain Morgan 100 Proof Spiced Rum is a strong and spicy rum to be enjoyed in moderation by those who dare. 100 Proof has an impressive 50% ABV level, the highest alcoholic content in the Captain Morgan family.
Sir Henry Morgan, (born 1635, Llanrhymney, Glamorgan [now in Cardiff], Wales - died August 25, 1688, probably Lawrencefield, Jamaica), Welsh buccaneer, most famous of the adventurers who plundered Spain's Caribbean colonies during the late 17th century.
Originating from Jamaica and leaders in the Rum industry, Captain Morgan has been a huge hit since 1943. The rum recipe has been perfected by starting out with the sweet juices squeezed from sugar cane, mixing it with secret spices and ageing it in white oak barrels.
Spiced Rum
At Diageo USVI, we proudly make Captain Morgan® Original Spiced Rum. Smooth and medium bodied, this spiced rum is a secret blend of Caribbean rums that have a mellow spice and other natural flavors.
Its name is based on the number of spices used as flavoring: allspice, vanilla, pepper, cloves, ginger, nutmeg, cinnamon, mace, and juniper berry. Those create a rich amber-colored rum. It is bottled at 40% ABV (80 proof).
Original Spiced Rum – The flagship Captain Morgan rum, flavored with spices. Reformulated in 2023 to include Madagascar vanilla. Bottled at 35% alcohol by volume (70 proof).
Legend has it, they stored their high-proof rum in charred oak casks in order to give it a smooth, mellow taste. Today, this very tradition lives in Captain Morgan 100-proof spiced rum, a secret blend of fine Puerto Rican rums and select spices.