What the Sole Society TV commercial - What is Chic? is about.

The Sole Society TV spot 'What is Chic?' is a 30-second advertisement that aims to define the concept of chic in fashion. The ad features a group of stylish women walking down a city street, each confidently flaunting their fashion choices, while the narrator talks about what makes a woman chic.

As the women strut down the street, the narrator points out that chic is about individual style and confidence, rather than following trends. She states that being chic is all about understanding what looks best on you, and feeling good in your own skin. The ad emphasizes the importance of accessorizing, with the women wearing bold jewelry and statement handbags from Sole Society.

Throughout the ad, the women show off a variety of fashion styles that embody chic, from sleek and classic to bohemian and eclectic. The Sole Society TV spot aims to inspire women to embrace their unique style while offering them fashionable and affordable accessories to complete their looks.

Overall, the 'What is Chic?' TV spot from Sole Society celebrates individuality and confidence in fashion, encouraging women to express their style and be comfortable in their own skin.

Sole Society TV commercial - What is Chic? produced for Sole Society was first shown on television on August 5, 2013.