Nike: A Multinational Sports Apparel CompanyNike, Inc. is a multinational sports apparel and equipment company based in Beaverton, Oregon, United States. The company includes the Nike, Jordan, and Con...
Nike's TV spot "The Last Game: Only Human" is a captivating and inspirational commercial released in 2014. The ad showcases a team of superstars in the world of football such as Neymar Jr., Cristiano Ronaldo, and Wayne Rooney, among others. These animated players take on their robotic counterparts in a game of football, in a battle that will decide the future of football.
The ad starts with the robotic footballers playing an immaculate passing sequence, which makes it look like they've already won the game. However, the human players counter with a different approach, showing their individuality and skill. While the robots follow a systematic approach, the players exhibit their creativity and unique abilities, which the robots cannot replicate. As the game progresses, it becomes clear that the humans' unpredictable style is winning over the robots' technical skills, and the electrifying crowd cheers them on.
The Nike ad celebrates the beauty of the game, which is not just about who has the best data or who can follow an algorithm. It's about passion and individuality that can never be programmed into machines. In the final moments of the game, the ball lands at the feet of Neymar Jr. He takes on the robots single-handedly and scores the last goal. The ad ends with a powerful message: “Algorithm doesn't make a great footballer. You do. Only human."
The TV spot showcases Nike's commitment to innovation and creativity in the world of football. An algorithm cannot replicate a player's passion, creativity, and individuality, which are the foundations of the game. The ad urges people to embrace their uniqueness and trust in their skills and talents to achieve their goals, both on and off the pitch.
Overall, "The Last Game: Only Human" Nike TV spot is a visually stunning and emotionally empowering commercial that inspires people to celebrate their individuality. The ad leaves a powerful message that everyone has something unique to offer and encourages viewers to trust and believe in themselves.
Nike TV commercial - The Last Game: Only Human produced for Nike was first shown on television on June 9, 2014.
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