actress Anna Breacon Ferrero Rocher turns to soap star <BR>for new ad campaign The TV work, featuring Emmerdale actress Anna Breacon, runs alongside three poster executions.

One in a Billion by. Shannon LaBrie.

The company is currently run by Giovanni Ferrero, grandson of Pietro and son of Michele Ferrero.

Giovanni Ferrero is executive chairman of his family's namesake confections business, which posted $15 billion sales in 2022. The firm is best known for its iconic Nutella chocolate-hazelnut spread, Kinder chocolates and Tic Tac mints.

Initially sold in Europe, Ferrero Rocher® soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

“E la vita, la vita” by Cochi and Renato, written with Dario Fo and Enzo Jannacci, has been chosen for the new Nutella ad. Lo Stato Sociale, a band from Bologna, performs the song. This bursting-with-energy version represents Nutella's essence perfectly.

Ferrero Rocher is halal and permissible to consume when produced in Canada, US, Germany & Italy.

Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.

Founded in 1946 in Alba, a picturesque town in the north of Italy, by brothers Pietro and Giovanni Ferrero, the Ferrero Group is now one of the world's largest sweet-packaged food companies with more than 35 much-loved brands such as Kinder, Nutella, Ferrero Rocher, and Tic Tac, sold in more than 170 countries.

The precious gold packaging and high-quality ingredients contributed to the immense success of Ferrero Rocher. It's marketed as a means of celebrating life's golden pleasures, including the joy of being with family, special love, and true friendship, among others.

Today, the chocolate continues to be many things: an Eid or Diwali gift, a status symbol, a comfort treat. Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants. That connotation, however, is slowly but surely changing.

Ferrero Rocher was born in 1982 after a very long process of research and development for excellence. Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher was recognized since its launch as a true symbol of Ferrero quality and excellence.