History. Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Shortly after its release, production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.

This unique treat is made by encasing a whole hazelnut and smooth praline filling in a round wafer shell, then coating the shell in smooth milk chocolate and finely chopped hazelnuts.

Ferrero Rocher® was born in 1982 after a very long process of research and development for excellence. Thanks to its unique and exquisite recipe, the refined golden wrapper and a distinctive transparent box, Ferrero Rocher® was recognized since its launch as a true symbol of Ferrero quality and excellence.

Open the golden wrapper and discover a delicious combination of textures and flavors. We roast only the finest hazelnuts, dip them in smooth chocolaty filling and surround them with crispy wafers and hazelnut pieces.

The precious gold packaging and high-quality ingredients contributed to the immense success of Ferrero Rocher. It's marketed as a means of celebrating life's golden pleasures, including the joy of being with family, special love, and true friendship, among others.

For example, the new boxes use 40% less plastic for the 16-piece, and 38% less plastic for the 30-piece 1. Thanks to the new eco-designed 16-piece and 30-piece boxes, Ferrero Rocher will save approximately 2,000 tonnes of plastics globally in its first year, from introduction in September 2021.

The precious gold packaging and high-quality ingredients contributed to the immense success of Ferrero Rocher. It's marketed as a means of celebrating life's golden pleasures, including the joy of being with family, special love, and true friendship, among others.

Today, the chocolate continues to be many things: an Eid or Diwali gift, a status symbol, a comfort treat. Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants. That connotation, however, is slowly but surely changing.

Our primary target audience falls within the age range of 25 to 44 years. They enjoy sophisticated flavours, elegant packaging, and the sense of luxury that comes with Ferrero Rocher.

In conclusion, the Ferrero Rocher Exquisite Hazelnut and Milk Chocolate Premium Gift Box is a true masterpiece of confectionery artistry. From its captivating presentation to the sensational taste, it's a treat that never disappoints.

Foil. The golden Ferrero Rocher foil is made of aluminum.

Marketing Strategy of Ferrero Rocher analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Ferrero Rocher marketing mix, help the brand succeed in the market.