This unique treat is made by encasing a whole hazelnut and smooth praline filling in a round wafer shell, then coating the shell in smooth milk chocolate and finely chopped hazelnuts.

History. Ferrero Rocher was introduced in 1979 in Italy and in other parts of Europe in 1982. Shortly after its release, production was halted due to a problem with label printing. Michele Ferrero, the credited inventor, named the chocolate after a grotto in the Roman Catholic shrine of Lourdes, Rocher de Massabielle.

actress Anna Breacon Ferrero Rocher turns to soap star <BR>for new ad campaign The TV work, featuring Emmerdale actress Anna Breacon, runs alongside three poster executions.

Today, the chocolate continues to be many things: an Eid or Diwali gift, a status symbol, a comfort treat. Part of what made Ferrero Rocher so successful among South Asians was that it exuded luxury but was attainable for new immigrants. That connotation, however, is slowly but surely changing.

The single most important reason for Ferrero's success ever since its inception is the quality of its products. But Ferrero isn't just about the products; it is about the stand-alone brands – Nutella, Kinder, Tic Tac, and Ferrero Rocher that are renowned worldwide.

Kinder Pan e Cioc is one of Ferrero's most beloved and popular products, thanks to its unique combination of sweetness and crunchiness. This chocolate bar, with a heart of milk cream and crunchy cereal, is perfect as an Italian snack or as a sweet snack for children.

Ferrero was founded shortly after the end of the Second World War with the goal of crafting moments of happiness by making chocolate more affordable for everyone. Starting with the creation of Nutella and Mon Chéri, we soon began transforming the confectionery world with our innovative ideas and iconic brands.

Initially sold in Europe, Ferrero Rocher® soon became the favorite boxed chocolate for millions of people around the world. Today, it is the world leader in its category and is sold in 140 countries across five continents.

Ferrero's Ambassador's Party advert first exploded onto our screens in 1993. Overnight, it gained notoriety for its clunky dialogue and comically inaccurate dubbing.

The precious gold packaging and high-quality ingredients contributed to the immense success of Ferrero Rocher. It's marketed as a means of celebrating life's golden pleasures, including the joy of being with family, special love, and true friendship, among others.

Ferrero products are present in 170 Countries worldwide. In Europe, the most performing markets are Germany, France, Italy, Poland and the United Kingdom, whereas overseas the markets with the biggest growth are the United States, Canada and Mexico.

It reported a global turnover of $12.96 billion last year, according to Confectionary News. In the US, Ferrero Rocher is the No. 4 premium chocolate brand within mass retail says Shalini Stansberry, director of marketing, Ferrero Premium Chocolates USA.