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Advertisers of the Abreva Conceal TV Spot

Abreva Conceal TV commercial
Abreva

Abreva Company OverviewAbreva is a brand of cold sore treatment products manufactured by GlaxoSmithKline (GSK), a global healthcare company. The company was founded in 2000 and is headquartered in th...

What the Abreva Conceal TV commercial is about.

Abreva Conceal TV commercial

Abreva Conceal is a brand that produces cold sore treatment products that claim to reduce the duration of cold sores and speed up the healing process. To promote their product, Abreva created a TV spot featuring their Conceal product.

The TV spot begins with a woman who is applying makeup on her face to cover up a cold sore. She looks worried and frustrated as she struggles to make her cold sore less visible. Suddenly, a woman behind her holding an Abreva Conceal product appears and offers it to the cold sore sufferer.

The product is a blister patch that adheres to and conceals the cold sore on the lips. The woman in the spot applies the patch over her cold sore, and voila! The cold sore disappears instantly. The spot ends with the tagline, "Hide your cold sore, heal it with Abreva Conceal."

The Abreva Conceal TV spot is an effective marketing strategy because it addresses a common issue faced by cold sore sufferers- the embarrassing appearance of cold sores. The spot showcases the ease of application and effectiveness of Abreva Conceal's product, and provides people with a way to hide their cold sores without resorting to makeup. It also highlights how the product can help reduce the duration of cold sores, giving people the confidence to go about their day without worrying about unsightly cold sores on their lips.

Overall, the Abreva Conceal TV spot is engaging, relatable, and effective in promoting their product to people that are struggling with cold sores.

Abreva Conceal TV commercial produced for Abreva was first shown on television on October 9, 2012.

Frequently Asked Questions about abreva conceal tv spot

Abreva® Cream contains 10 percent docosanol, which blocks the herpes simplex virus from entering healthy skin cells, inhibiting its growth based on laboratory studies i. Abreva cold sore cream has been clinically proven to reduce healing time, as well as symptoms such as pain and burning, itching or tingling.

Abreva Conceal is a clear patch that provides a protective barrier during your cold sore outbreak. Covers to makes the cold sore. Protects cold sore from contamination. Can apply makeup over the patch.

You should probably skip covering it up if you have an open cold sore because that could cause it to get infected. It's best to wait for a cold sore to become partially healed and scabbed over before trying to cover it up.

What are the side effects of Abreva (Docosanol Topical)? Get emergency medical help if you have signs of an allergic reaction: hives; feeling light-headed; wheezing, difficult breathing; swelling of your face, lips, tongue, or throat. Less serious side effects may be more likely, and you may have none at all.

How Should I Apply Abreva® Cream? Use your finger or a cotton swab to apply Abreva® Cream at the first sign of a tingle, itch or any other indication that you feel a cold sore coming on. Completely cover the area and reapply five times per day, rubbing it in gently.

Abreva cold sore cream contains 10 percent docosanol, which works by penetrating deep into the skin and preventing the cold sore virus' entry into healthy cells, stopping viral replication. It provides a barrier to protect healthy skin cells and helps to heal the cold sore quickly.

It can speed up healing of the sores and decrease symptoms (such as tingling, pain, burning, itching). It works by blocking the virus that causes the cold sores (herpes simplex) from entering the healthy skin cells and growing in number.

Says celebrity makeup artist Ashley Stewart, “I would recommend treating it before trying to cover it. You want to make sure it is dried out, then you can add a little bit of foundation or concealer to mute it out, followed by using a satin or gloss lip color on top.

Take prescription medications. There are antiviral drugs that can help cold sores heal faster, including acyclovir, valacyclovir, famciclovir and penciclovir.

If your doctor has directed you to use this medication, remember that your doctor has judged that the benefit to you is greater than the risk of side effects. Many people using this medication do not have serious side effects. A very serious allergic reaction to this drug is rare.

Knowing how long to use Abreva® Cream and when to stop using it is important. Abreva® should be used for a maximum of 10 days.

What are the side effects of Abreva (Docosanol Topical)? Get emergency medical help if you have signs of an allergic reaction: hives; feeling light-headed; wheezing, difficult breathing; swelling of your face, lips, tongue, or throat. Less serious side effects may be more likely, and you may have none at all.

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Agenices

Agenices of the Abreva Conceal TV Spot

Abreva Conceal TV commercial
Brunner Digital

Brunner Digital is a tech-forward marketing agency that specializes in advertising, digital marketing, and website development. Based in Pittsburgh, Pennsylvania, Brunner Digital works with a diverse...

Abreva Conceal TV commercial
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

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Products Advertised

Abreva Conceal
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