MLS Works is the social responsibility initiative of Major League Soccer, which is a professional soccer league in North America. The MLS Works program was launched in 2016 and it aims to improve the...
The "Soccer Kicks Cancer" TV spot produced by MLS Works features two prominent soccer players, Benny Feilhaber and Clint Dempsey. The ad is a touching tribute to children and families who have been affected by cancer and aims to raise awareness and funds towards fighting the disease.
The commercial starts with a young boy proudly wearing a red soccer jersey while holding a soccer ball in his hands. It then cuts to Benny Feilhaber, who talks about the importance of soccer in people's lives. He explains how the sport provides people with a sense of community, belonging, and hope. He further emphasizes that through the power of soccer, we can all fight together to kick cancer out of our lives.
The next scene shows Clint Dempsey, who has overcome his personal battles with heart issues to become a soccer icon. He tells the story of a young girl battling cancer, to whom he sent a video message before an important game. He received a response from the girl's father, who thanked him for giving her hope and motivation to keep fighting.
The commercial ends with the young boy again, kicking the soccer ball towards the camera. The ball then transforms into the "Soccer Kicks Cancer" logo as the ad ends with a message urging viewers to join the fight against cancer.
Overall, the MLS Works TV spot is a powerful reminder of the transformative power of soccer and its ability to bring people together to fight a common enemy. By using the popularity and influence of soccer players, the spot effectively raises awareness and funds for cancer research, while also inspiring hope and resilience in those who are affected by the disease.
MLS Works TV commercial - Soccer Kicks Cancer Ft. Benny Feilhaber, Clint Dempsey produced for MLS Works was first shown on television on September 9, 2015.
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