OnDeck is a leading online lender that offers small business loans to businesses in need of financing. The company was founded in 2006, with the main goal of providing small businesses with easy acces...
Title: OnDeck TV Spot: Loan Falcon
Introduction:In the fast-paced world of small business financing, OnDeck has soared above the competition with their innovative solutions for entrepreneurs. In their captivating TV spot, "Loan Falcon," OnDeck showcases their commitment to helping small businesses succeed by delivering loans with lightning speed. Let's dive into the details of this exhilarating commercial and explore the message it conveys.
Scene 1: Sky High Potential:The commercial opens with a breathtaking aerial shot, showcasing the vibrant cityscape. Against this backdrop, we see a falcon flying majestically, symbolizing business potential and the soaring aspirations of small business owners.
Scene 2: The Hero Emerges:Suddenly, the falcon gracefully swoops down, revealing the OnDeck logo on its outstretched wings. This symbolic representation portrays OnDeck as a guiding force, ready to swoop in and assist businesses in need.
Scene 3: The Journey Begins:Cutting to a series of fast-paced shots, the commercial introduces us to the challenges and dreams of small business owners. We witness a bakery owner seeking to expand, a construction company needing new equipment, and a tech startup aiming to scale their operations.
Scene 4: The Loan Falcon Strikes:Just as each business owner faces potential setbacks, the falcon dives in, representing OnDeck's fast, efficient loan process. It symbolizes the speed and precision with which OnDeck delivers much-needed financial assistance to these small businesses.
Scene 5: Reaping the Rewards:With newfound financing, the bakery owner proudly displays an array of delectable cakes, the construction company showcases their completed project, and the tech startup flaunts new devices and an expanded team. These scenes highlight the positive impact OnDeck has on the growth and success of small businesses.
Scene 6: Confidence and Trust:The commercial concludes with a shot of the OnDeck logo, accompanied by small business owners expressing their gratitude and satisfaction. This scene emphasizes OnDeck's commitment to fostering trust and establishing strong relationships with its clients.
Message and Impact:"OnDeck TV Spot: Loan Falcon" effectively portrays OnDeck as a reliable and trustworthy partner that understands the unique challenges faced by small businesses. By showcasing their ability to provide swift funding, OnDeck demonstrates their dedication to helping entrepreneurs achieve their dreams.
The powerful imagery of the falcon conveys a sense of authority, speed, and precision - all qualities that resonate with business owners seeking financial support. The commercial leaves a lasting impression, reminding viewers that OnDeck is a force to be reckoned with in the world of small business financing.
Conclusion:"OnDeck TV Spot: Loan Falcon" is a captivating commercial that successfully communicates OnDeck's commitment to assisting small businesses. Through the metaphorical representation of a falcon, OnDeck's speed, precision, and reliability are emphasized, instilling confidence in potential clients. The commercial presents OnDeck as a partner ready to help small business owners reach new heights of success, making it an impactful and memorable TV spot.
OnDeck TV commercial - Loan Falcon produced for OnDeck was first shown on television on December 6, 2021.
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