MLS Works is the social responsibility initiative of Major League Soccer, which is a professional soccer league in North America. The MLS Works program was launched in 2016 and it aims to improve the...
The MLS Works TV spot, 'No cruces la línea' is an impactful message that highlights the importance of equality, inclusion, and mutual respect, both on and off the field. The ad is a powerful reminder that all players, regardless of their background, ethnicity, or language, deserve to be treated with respect and dignity.
The commercial features several Latino soccer players walking onto a pitch only to be met with a physical barrier separating them from their non-Latino teammates and supporters. As the Latino players are left to play alone, the message is clear - "No cruces la línea" - or, "Don't cross the line."
The message is a powerful one, and it speaks to the core values of Major League Soccer. The organization has always been at the forefront of promoting inclusion and diversity, and this commercial is a testament to that commitment.
MLS Works is the community outreach initiative of Major League Soccer that uses soccer as a platform for making a positive difference in people's lives. The organization partners with various non-profit organizations, including MLS Clubs, to provide opportunities and resources to underserved communities across the United States and Canada.
In summary, the MLS Works TV spot, 'No cruces la línea' serves as a reminder to embrace diversity and to treat everyone with respect, both on and off the field. The message of equality and inclusion is a core value of Major League Soccer, and the organization continues to lead the way in promoting these values through its initiatives and partnerships.
MLS Works TV commercial - No cruces la línea produced for MLS Works was first shown on television on April 10, 2016.
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