MLS Works is the social responsibility initiative of Major League Soccer, which is a professional soccer league in North America. The MLS Works program was launched in 2016 and it aims to improve the...
The MLS Works TV Spot, 'Sin importar de donde vienes' con Jonathan Dos Santos, Carlos Vela, is an inspiring commercial that showcases the diversity and inclusivity of the Major League Soccer community. Featuring two of the league's most talented Hispanic players, Jonathan Dos Santos, and Carlos Vela, the commercial highlights how soccer brings people together regardless of their ethnic background or socio-economic status.
The commercial starts with Jonathan Dos Santos talking about his journey of leaving Mexico, arriving in Los Angeles, and finding a home in the MLS community. He emphasizes that no matter where you come from, as soon as you step onto the soccer field, you're part of the family. Carlos Vela echoes this sentiment, saying that soccer has given him a sense of belonging and a chance to express himself on and off the field.
The commercial then shifts to showcase the diversity of the MLS community by featuring clips of players of various ethnicities, genders, and cultures coming together to play. The spot shows how soccer is much more than just a game; it's a means of bringing people together, celebrating their differences, and learning from one another.
The commercial's message is powerful: no matter where you come from, what language you speak, or what background you have, everyone is welcome in the MLS community. By highlighting the league's efforts to promote diversity and inclusivity, the commercial serves as a reminder that soccer has the power to unite people and bring about positive change in the world.
Overall, the MLS Works TV Spot, 'Sin importar de donde vienes' con Jonathan Dos Santos, Carlos Vela, is an excellent example of how soccer can transcend cultural, social, and economic differences and promote respect, acceptance, and inclusivity.
MLS Works TV commercial - Sin importar de donde vienes con Jonathan Dos Santos, Carlos Vela produced for MLS Works was first shown on television on March 25, 2020.
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